This post was co-authored by Ordergroove and commercetools. For brands seeking profitable growth in this modern era of eCommerce, the ability to offer customers flexible and customized experiences is paramount. Static, one-size-fits-all shopping experiences keep customer acquisition costs (CAC) high

Failed payments cost the average subscription business around 10% of ARR every year. The cause isn’t customers choosing to cancel, it’s payment failures that end relationships they never intended to end.  And it’s easy to see where subscribers slip away: dunning emails go unread, the

When I started Ordergroove, there were 3 brands online offering subscriptions – Amazon, QVC, and Drugstore.com. Our core value prop, besides best-in-class tech and a team of experts, was being able to test and optimize faster with Ordergroove. Aggregate testing and learnings = faster growth for ou

As higher costs reshape consumer behavior, brands are under more pressure to prove value, keep subscribers longer, and make every customer-acquisition dollar go further. That pressure is showing up in the economics of growth: customer acquisition costs have climbed roughly 40% over the last two year

Your subscriber opens their management portal. They want to swap a product, check their next order date, and update a payment method.  For the subscriber, it should take seconds. But behind the scenes, your platform is sprinting to keep up. It fetches the subscriber’s profile. Then their acti

Nearly every direct selling brand offers subscriptions. But few are maximizing their potential, leaving behind meaningful recurring revenue and stronger customer relationships. From direct selling brands like Plexus Worldwide, Herbalife, and JuicePlus+ to hundreds of retailers, Ordergroove powers ex

While everyone’s busy speculating about what agentic commerce might look like in the future, Google just dropped a new advertising format that can drive meaningful revenue for brands right now. For the first time ever, brands can advertise physical product subscriptions directly through Google Sho

Every Black Friday and Cyber Monday, brands experience record traffic and sales, only to have many of those hard-won customers churn before placing their second order. The pattern repeats every year: acquisition spikes, discounts slash margins, and by Q1, the holiday high fades into slower, less pre

This quarter, brands leveraging Ordergroove proved that when you invest in stronger customer relationships, profitable growth follows. We saw this play out with a 67% year-over-year increase in active subscriptions on our platform, as merchants innovate their subscriber experiences by embracing smar