Meet our Leadership Team

Greg Alvo

CEO & Founder

Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and four kids Adriana, Daniela, Andrew, Lila and Bleecker (dog). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.

Todd Donahue

Chief Financial Officer

Todd leads Ordergroove’s strategic finance, accounting and compliance operations. Prior to joining Ordergroove, he led strategy and operations for Mastercard’s merchant loyalty businesses. He joined Mastercard through its acquisition of SessionM, an enterprise marketing SaaS provider. As SessionM’s CFO, Todd led the company through rapid growth, global expansion, several rounds of funding, and ultimately its sale and integration with Mastercard.

Paul Fredrich

Chief Product Officer

As the Chief Product Officer, Paul leads the strategy, design and execution of Ordergroove’s innovative commerce solutions.

Paul’s passion is commerce and designing ground-breaking products that delight end-users and deliver business results. Paul started his career as an entrepreneur, which prepared him for succession of product management positions at PayPal and Zong (a provider of frictionless mobile payment solutions that was sold to PayPal 2011). Most recently, Paul was the VP of Product at Contently that grew to an Inc. 100 company in less than 4 years.

Paul is a native of Berlin, Germany and holds a Diplom-Kaufmann from Humboldt-Universität zu Berlin. Paul and his wife relocated to the US in 2007, settling in San Francisco and the moving cross country to New York in 2012.

Lauren Lowman

SVP, Marketing

Prior to Ordergroove, Lauren spent five years at Trustpilot where she was most recently VP of Global Demand Creation and Americas Marketing. As one of the early marketing hires, she helped build product marketing, demand generation, content marketing, digital, and partner marketing from the ground up. Prior to Trustpilot, Lauren worked at Belden where she held a variety of roles across sales and marketing, eventually leading the product marketing, content, brand, and lead qualification teams for the Enterprise Connectivity unit. Lauren is a graduate of the University of South Carolina with a Bachelor’s in Marketing and Business Management. Lauren lives in New York City with her husband, Eric. When not nerding out on all things marketing, Lauren enjoys traveling, trying to eat at every restaurant in New York City, and cheering on the USC Gamecocks.

Ali Mapes

SVP, Customer Success

As the SVP, Customer Success, Ali leads the strategy for customer engagement at Ordergroove. The CS organization provides consultation and guidance to help merchants find creative and effective ways to build relationships with their customers. For the past 10 years, Ali has held a variety of Sales and CS leadership roles within tech. Prior to joining Ordergroove, she lived in San Francisco and led the Customer Success organization at UserTesting.  During her time at UserTesting, she had a deep focus on improving the company’s Net Retention Rate, which was a key metric to help the company go public in 2021. Ali graduated from the University of Connecticut, with a B.A in Sport Management. After realizing there were limited opportunities for her in sports, Ali took a sharp turn towards startup tech and hasn’t looked back since. Ali lives in Austin, TX with her husband, Ryan, and her two boys, Remy and Bodie. During family time you can find the Mapes swimming, going to the park, and trying out all the barbecue in Austin.

Ralph Robertson

Chief Revenue Officer

As Chief Revenue Officer, Ralph provides leadership and sales direction for the company to ensure we achieve our financial goals, grow our relationships with brands and retailers of all sizes, and foster a great environment for our rapidly growing sales team.

Ralph joined Ordergroove from Amperity where he served as CRO and led world-wide sales and operations. Prior to that, he spent five years at Visual IQ (acquired by Nielsen) where he was responsible for world-wide sales, channel alliances, and technology partnerships. Additionally, Ralph previously spent several years at Adobe in senior management and executive roles growing Adobe’s Marketing Cloud business, including the development of the initial go-to-market strategy for Adobe’s Data Management Platform (DMP) platform.

Ralph graduated from the University of California, Santa Barbara with a B.A. in Political Science, International Relations. In college, Ralph played Division 1 soccer, and he still attempts to play old man soccer on Sunday’s, Ralph lives in Fairfield CT with his wife Carrie and two children, Tanner and Tylar. When not out for a run, Ralph enjoys spending time with his family.

Ofir Shalom

Chief Technology Officer

Ofir is leading Ordergroove’s technology team to build world-class subscription commerce products. Prior to Ordergroove, Ofir was the CTO at GroupCommerce, building a SaaS based eCommerce platform for audience owners. Before his time at GroupCommerce, Ofir was the Vice President of Engineering at TheLadders.com, the leading +$100K online recruitment service. In this position he grew the engineering team from 15 to 65 engineers over the course of five years.

Before coming to NYC Ofir spent nine years working in the San Francisco Bay Area. He spent six years building automated testing and monitoring products at Mercury, which got acquired by HP for a $4.5B. He spent three years working for Checkpoint Technology, the leading Internet Security software. Prior to that, had Ofir co-founded an offshore development center in Russia which was sold after three years to a leading IT consulting firm based in Germany.

Originally from Israel, Ofir now lives in NJ with his wife Laili and 2 boys Emanuel and Gabriel. In his free time he enjoys any form of aqua sports and playing basketball with the local league.

Sukh Sidhu

VP of Strategic Alliances

As Vice President of Strategic Alliances, Sukh is responsible for defining and executing Ordergroove’s go-to-market strategy across our ecosystem of technology and services partners. Prior to joining Ordergroove, Sukh served as Vice President of Business Development and Alliances with Zehner, one of the largest Shopify agencies in North America, today which is now a part of Accenture Song post acquisition. Overall Sukh has been in the Technology & Services space for 12+ years, with a core focus in the ecommerce arena. Sukh has also led partnerships teams at successful startups such as Mobify, and Sanity.io. A sports junkie at heart, you can find Sukh these days getting his competitive juices flowing on the golf course. Sukh lives in Vancouver, Canada with his wife and 3 daughters.

Chelsea Woodhead

Interim Chief People Officer

Chelsea leads the People team at Ordergroove as the Interim Chief People Officer with a focus on recruiting, engaging, and developing Ordergroove's highly talented team. For the past decade, she has served as the Chief People Officer in growth stage companies with a passion for aligning business and people strategy. She blends creativity and experience in her approach to Ordergroove's most critical asset - our team. Chelsea has built People team infrastructures to scale teams from 100 to 1500, elevating them to become ‘Best Place to Work’ environments, and developing culture and strategies to retain top talent - all with a focus on unit economics and profitable, scalable growth. Outside of work, she loves being a Mom to her two strong girls, taking in all the restaurants Austin has to offer with her husband, traveling whenever possible and cheering on the Zags.