With a record 200 million consumers shopping during Black Friday Cyber Monday (BFCM) in 2023, the average consumer expected to spend around $902 on holiday gifts and necessities this year. This high-propensity shopping period is a golden opportunity for merchants to set a new high watermark for sale

As higher costs reshape consumer behavior, brands are under more pressure to prove value, keep subscribers longer, and make every customer-acquisition dollar go further. That pressure is showing up in the economics of growth: customer acquisition costs have climbed roughly 40% over the last two year

Your subscriber opens their management portal. They want to swap a product, check their next order date, and update a payment method.  For the subscriber, it should take seconds. But behind the scenes, your platform is sprinting to keep up. It fetches the subscriber’s profile. Then their acti

Nearly every direct selling brand offers subscriptions. But few are maximizing their potential, leaving behind meaningful recurring revenue and stronger customer relationships. From direct selling brands like Plexus Worldwide, Herbalife, and JuicePlus+ to hundreds of retailers, Ordergroove powers ex

While everyone’s busy speculating about what agentic commerce might look like in the future, Google just dropped a new advertising format that can drive meaningful revenue for brands right now. For the first time ever, brands can advertise physical product subscriptions directly through Google Sho

Every Black Friday and Cyber Monday, brands experience record traffic and sales, only to have many of those hard-won customers churn before placing their second order. The pattern repeats every year: acquisition spikes, discounts slash margins, and by Q1, the holiday high fades into slower, less pre

This quarter, brands leveraging Ordergroove proved that when you invest in stronger customer relationships, profitable growth follows. We saw this play out with a 67% year-over-year increase in active subscriptions on our platform, as merchants innovate their subscriber experiences by embracing smar

When a subscriber hits “cancel,” it’s easy to assume the relationship is over. But for eCommerce brands, that moment can become a springboard for deeper engagement and long-term value if the right tools are in place. Cancel flows are one of the most effective ways to turn the moment of cancell

Subscription models like autoship have been used in direct selling for years. But today’s direct sellers and their customers expect much more than autoship’s set-it-and-forget-it way of doing things.They want flexibility, control, and a personal touch. And if you don’t deliver? They ch