Press

Shifting from Transactional to Relationship Commerce: What’s the Impact?

Today, consumers have more choices than ever when it comes to where and when they shop. As a result, traditional ways of retaining customers have become obsolete. Brands need to focus on building long-term relationships with customers by offering convenient and personalized shopping experiences that create a recurring revenue stream, while reducing customer acquisition cost (CAC) and boosting long term customer value (LTV).

Moving to subscription pricing? Prepare investors for a short-term revenue drop 

Subscription applications like Zuora and Ordergroove and online platforms like Amazon Web Services and Google Cloud create an infrastructure that makes subscription pricing feasible for many companies.

GNC personalizes health – via subscription

GNC4U builds upon an initial omnichannel subscription program the retailer launched in June 2019. Based on the Ordergroove relationship commerce platform and Salesforce Commerce Cloud, the GNC program enables customers to enroll and use subscriptions to order and reorder favorite products online and in retail stores.

5 Star Nutrition Converts to Ordergroove to Supercharge Subscriptions on Shopify Plus

Ordergroove, the leader in relationship commerce, today announced that 5 Star Nutrition has chosen Ordergroove Essentials™ on Shopify Plus to advance their subscription program and improve the shopping experience in order to scale recurring customer relationships and revenue.

Vitamin Brand Enters Subscription Market

MegaFood aims to drive growth via recurring customer relationships. The provider of environmentally/socially sustainable vitamins and supplements has introduced a subscription program. The program is supported by Ordergroove’s relationship commerce platform, built on Salesforce Commerce Cloud. Within the first week of initial launch, Megafood saw more than 25% of our daily shoppers convert from one-time buyers to recurring customers.

Ordergroove Brings Relationship Commerce to Shopify Plus 

Ordergroove, the leader in relationship commerce, today announced the Company’s launch with ShopifyPlus for Perricone MD, a leading skincare and wellness brand. As a result of this integration, brands and retailers can now take advantage of the recurring commerce expertise of Ordergroove together with Shopify Plus, a market-leading eCommerce platform.

MegaFood Introduces Personalized Subscription Experience with Ordergroove built on Salesforce Commerce Cloud

Ordergroove, a leader in relationship commerce, today announced that MegaFood, a leading vitamin and supplement brand, has introduced a subscription program powered by Ordergroove’s relationship commerce platform, built on  Salesforce Commerce Cloud.

GNC Leverages Subscription Program to Build Better Customer Relationships

GNC’s CFO Tricia Tolivar and Ordergroove CEO Greg Alvo discuss the power of relationship commerce and GNC’s omnichannel subscription program on the MCM CommerceChat podcast.

GNC Prepares To Launch Ship-From-Store At 400+ Locations

Additionally, the company has tapped Ordergroove and Salesforce Commerce Cloud to enhance its subscription service by letting associates to enroll customers in-store.

Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

Ordergroove CEO Greg Alvo shares commentary on Nike’s subscription service and the transformational value of recurring revenue associated with subscriptions.

This Tech Platform Helps Brands Launch Subscription, Membership Services

With the popularity of subscription-based retail services on the rise, efficient tech solutions have become integral to creating a smooth, seamless consumer experience.

Ordergroove Introduces “Ordergroove Essentials™” for Emerging Brands to Launch Subscriptions and Other Recurring Revenue Experiences

Ordergroove, the leader in relationship commerce, today announced the availability of a new offering, Ordergroove Essentials™, specifically designed for emerging brands looking to launch their first recurring revenue programs – including subscriptions, reordering and memberships – in rapid time.

More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

“Despite the potential of sales skyrocketing, Ordergroove, a subscription authority that works with Tata Harper, Bobbi Brown, Bare Minerals and E.l.f., Jamie Johns, strategic client director, reveals her beauty brand clients are primarily dipping into Prime Day without ambitious sales targets.”

Perricone MD Combines Ordergroove and Shopify Plus for Recurring Revenue Programs

Ordergroove, the leader in relationship commerce, today announced that the company’s long-standing customer, Perricone MD, one of the leading premium holistic, three-tiered anti-inflammatory skincare and wellness solutions, will continue to rely on Ordergroove’s Relationship Commerce Cloud to enable subscription, reorder, and membership experiences.

GNC Bulks Up Omnichannel Revenue with New Shopping Option

GNC Holdings is joining the subscription revolution. The specialty health and wellness retailer is offering an omnichannel subscription program based on the Ordergroove relationship commerce platform and Salesforce Commerce Cloud.

GNC’s Innovative Twist on Subscriptions

GNC continues down its digital transformation journey with the introduction of a subscription experience that has helped them form long-term customer relationships that generate recurring subscription revenue.

GNC Builds Subscription Momentum with Ordergroove and Salesforce Commerce Cloud

Ordergroove, a leader in relationship commerce, today announced that GNC Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand, has transformed its business with the help of Ordergroove and Salesforce Commerce Cloud, the fastest path to unified commerce.

67% Of Retailers Report Higher Revenue After Launching Subscription Services

By design, subscription services are primarily tools for customer retention, but new research indicates they deliver other benefits as well: encouraging shoppers to try additional channels and new product categories, and increasing the spend levels of already valuable customers.

Subscription-Based Business Models Can Deliver Results

There’s a shift happening from transactional to relationship-driven commerce. Although a subscription model doesn’t make sense for some products and industries, platform data from Ordergroove suggests that automatically recurring transactions can be convenient for consumers and profitable for many businesses.

Subscriptions Shine as Retail Salivates Over Recurring Revenue*

More than 80 percent of retailers describe nudging one-off customers into long-term recurring revenue relationships as a significant priority in their overall strategies, according to a study released by relationship commerce company Ordergroove in the January lead-up to the NRF Big Show.

*To read full content you must be an annual or limited SJ Member, however you can read up to five free articles monthly with their limited member subscription. 

BigCommerce Enters Growing Area of Online Retail

BigCommerce is partnering with CRM technology vendor Ordergroove to enable retailers on its platform to offer a wide range of recurring revenue programs. By integrating with the Ordergroove Relationship Commerce Cloud CRM platform, BigCommerce can provide functionality for users to provide purchase options including subscriptions, SMS reordering, memberships, and committed programs.

BigCommerce and Ordergroove Partner to Deliver Subscription Experiences for Enterprise Brands and Retailers

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, today announced a partnership with Ordergroove, the leader in relationship commerce, to give enterprise-level merchants a better way to establish deeper relationships with customers.

Optimize Recurring Revenue With a Relationship Commerce Strategy

Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace.

Ordergroove Named One of 2019’s Best Companies to Work for in New York State

Ordergroove, the leader in Relationship Commerce, today announced that it has been named as one of the 2019 Best Companies to Work for in New York. Ordergroove was recognized at an awards ceremony in April and distinguished itself as one of the few first-time winners in the 2019 list.

Ordergroove Expands Engineering Leadership to Accelerate Relationship Commerce Innovation

Ordergroove, the leader in Relationship Commerce, today announced that Yuvaraj (Yuva) Mahendran has joined Ordergroove as Vice President of Engineering, reporting to Ofir Shalom, Ordergroove Chief Technology Officer, to support the company’s accelerating growth and bring best-in-class technical and data-driven expertise to its customers.

illy Gets a Boost From Subscriptions

Recurring revenue via subscriptions and text message alerts have benefitted Italian coffee brand Illy.

Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019

According to a new study commissioned by Ordergroove, the leader in Relationship Commerce, retailers view converting one-and-done shoppers into recurring customers as very important for their business and expect that recurring revenue programs will be a significant driver of revenue for their organizations in 2019. Findings from the study, “Retail 2019: The Year of the Recurring Revenue Model” will be presented at National Retail Federation (NRF) 2019: Retail’s Big Show, to be held in New York City on January 13-15, 2019.

Ordergroove Honored as a Top Company with Strong Female Leadership 

Mogul annually conducts research to examine and assess workplaces for women, based on publicly available information and global nominations from Mogul’s 20,000 HR leaders/collaborators. Workplaces are assessed on: women’s initiatives, women in leadership, workplace policies, workplace culture, and overall diversity and inclusion. Ordergroove, and this year’s other honorees, displayed impressive efforts to encourage females professionally and were featured in Mogul’s list of Top 1000 Companies with the Strongest Female Leaders in 2018.

Ordergroove Showcases Innovations in Relationship Commerce with Leading Retailers

Ordergroove, the leader in Relationship Commerce, today announced the demonstration of frictionless, customer-centric shopping experiences with customers illy, bareMinerals, GNC and Tractor Supply in the Ordergroove booth at National Retail Federation (NRF) 2019: Retail’s Big Show, to be held in New York City on January 13-15, 2019.

Ordergroove Partners with KIND Healthy Snacks to Drive Relationship Commerce Via Frictionless Consumer Shopping Experiences

Ordergroove, the leader in Relationship Commerce, has been tapped by KIND Healthy Snacks (KIND) to support their direct-to-consumer business.

Illy Accelerates Subscription Coffee Program

Coffee company illy and Ordergroove have partnered to launch a subscription program. The program leverages the artificial intelligence of Ordergroove’s Relationship Commerce Cloud to orchestrate the optimal experience for customers seeking illy iperEspresso machines.

Illy, Ordergroove Brew an AI-Powered Coffee Subscription

Coffee supplier illy has joined forces with relationship commerce provider Ordergroove to create a coffee subscription program that uses data-driven insights to determine when customers should subscribe.

Cementing Customer Relationships Over a Hot Cup of Coffee

Relationship commerce exists as something of a gold standard in the era of the increasingly scattered customer. Loyalty, in the era of mobile, can be a tricky prospect. Where once stores could focus on building long-term relationships with their consumers, today the average merchant doesn’t have time to let that kind of relationship flower.

illy and Ordergroove Partner to Accelerate “illy a Casa” Subscription Program for Premium Coffee Lovers

Ordergroove, the leader in Relationship Commerce, and illy, the global leader in high-quality coffee, have partnered to drive value for coffee lovers looking to enjoy premium illy coffee and espresso from the comfort of their homes.

The Vitamin Shoppe Turns To eCommerce, Subscriptions To Supplement Its Brick-And-Mortar Business

Staying healthy and keeping fit has become a big business in the United States and around the world.

How Automatic Refills Are Enhancing Subscription Services

To optimize services and give customers peace of mind, subscription companies are increasingly offering automatic replenishments as part of their home-delivery options.

How to Drive Growth by Connecting In-Store and E-Commerce Strategies

With e-commerce giants like Amazon.com seeing its net sales increase 38 percent in the last quarter, it’s tempting to fan the flames. However, stores aren’t relics of the past; they’re a secret weapon for retailers.

Walmart Fires up Amazon Competition

The competition between Walmart and Amazon appears to be heating up. Walmart beat revenue expectations, but fell short of estimates for profit in the holiday quarter and reported a slowdown in online sales. Greg Alvo, CEO of Ordergroove and Chris Versace, Chief Investment Officer at Tematica Research join The Long and The Short to discuss the future of America’s largest retailer.

For Kiehl’s, More Data and More Business Hasn’t Meant More Advertising

Greg Alvo comments on Kiehl’s auto-replenishment program as a key component of their Relationship Commerce strategy.

Kiehl’s Runs its Own Game

Cosmetics purveyor Kiehl’s conducts most of its business through its own branded stores and website and doesn’t trade on Amazon directly. In fact, their goal is to never let the customer go to Amazon in the first place. To that end, Kiehl’s has partnered with Ordergroove.

How Kiehl’s Is Using Text Messages and AI to Keep Customers Loyal

Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. Working with a company called Ordergroove, the company is defending its market share by creating text-message-based order and reorder capabilities this month.

From Greg Alvo: 5 New Year’s Resolutions for the Retail Industry

In 2018, we expect to see faster change and greater disruption. Among the challenges, retailers will find new opportunities to engage with consumers and encourage growth.

Ordergroove Announces Dramatic Expansion of Relationship Commerce Cloud™

The expansion includes a breakthrough text messaging-based ordering solution that is already yielding as high as a 60% response rate among enrolled consumers.

Ordergroove Announces Dramatic Expansion of Relationship Commerce Cloud™, Launches Breakthrough Text Messaging-Based Ordering Solution

Expanded capabilities enable brands and retailers to cultivate relationships via frictionless ordering, reordering and subscriptions in retail stores and across digital channels.

The Vitamin Shoppe Adds Multichannel Options to Auto Delivery Service

The Vitamin Shoppe is using Ordergroove’s platform to provide greater convenience to its SPARK Auto Delivery subscribers by enabling enrollment and management of the service through the POS system in the chain’s 775 stores.

Ordergroove Appoints Two Marketing Executives to Accelerate Growth of Relationship Commerce

Ordergroove, the leader in Relationship Commerce, today announced Adam Weinroth as Chief Marketing Officer and Stephanie Chan as Vice President of Consumer Marketing.

The Vitamin Shoppe and Fruit of the Loom Get Their “Ordergroove” On

Ordergroove CEO Greg Alvo talks to Cheddar from the NYSE about the present and future of retail. He discusses how companies like The Vitamin Shoppe and Fruit of the Loom are embracing Relationship Commerce and changing the way they engage with their customers across all channels.

The Vitamin Shoppe unveils subscription at POS

The Vitamin Shoppe has teamed up with Ordergroove to launch a subscription renewal program for its customers. One of the first traditional retailers to use this technology, the subscription is generated at the point of sales. Called “Relationship Commerce,” this strategy is meant to create loyalty rather than single transactions. The program is available in 770 stores and online.

Ordergroove Expands its Platform to Drive Repeat Purchasing Behavior

Ordergroove, the Relationship Commerce Company, announced the expansion of its platform with solutions that drive repeat purchasing behavior via online and in-store subscription enrollment.

The Vitamin Shoppe expands access to its subscription service

Vitamin Shoppe wants more customers to become members of its subscription service. The retailer’s product subscription program, called Spark™ Auto Delivery, features automated replenishment of customers’ favorite wellness items, as well as new product samples. By partnering with Ordergroove, Vitamin Shoppe is making it easier for customers to sign up for the service.

The Vitamin Shoppe increases efforts in omnichannel sales with in-store subscription enrollment

In an effort to gain more out of its new online subscription service, The Vitamin Shoppe has announced a partnership with platform provider Ordergroove to increase customer enrolment points, and streamline data between brick-and-mortar and online channels.

The Vitamin Shoppe and Ordergroove Bring Subscription Services to 700+ Retail Stores Nationwide

Ordergroove today announced its platform for driving repeat purchasing behavior via online and in-store subscription enrollment has been deployed by The Vitamin Shoppe. The Vitamin Shoppe has introduced these innovative capabilities to expand delivery of an enhanced, customer-first shopping experience throughout its more than 775 retail stores and online.

Buffett’s Fruit of the Loom Tries on Subscription Underwear

Guys can now get their boxer briefs from the Berkshire Hathaway Inc.-owned brand through a new subscription service called Fruit to Your Door. The subscription service was set up by Ordergroove, a New York-based startup that has worked with retailers such as WalMart and the Vitamin Shoppe.

Ordergroove is Named “Top Tech-Star” at Shop.org 2017

“These guys win the Incisiv doppelganger award in that their messaging and go-to-market very closely resembles our philosophy – remove friction from the buying process (whenever and wherever it is) and building a two-way relationship with the customer is where retailers will win.”

Greg Alvo on How Apparel Companies Can Better Engage with Customers

“We’re seeing an emerging interest among apparel companies to look beyond “boxes” and broaden their scope for how subscriptions can better engage their best customers across all channels, moving from a transactional approach to one that builds relationships with their most valuable customers”, says Greg Alvo, Ordergroove CEO.

OrderGroove Funds Frictionless Commerce With $20M Series C

“Preferences have shifted,” said Greg Alvo, founder and CEO of Ordergroove. “Our belief is that the shopping cart is dying. Consumers no longer want to just be transacted with — consumers want to be in relationships with the retailers and brands that know them well.”

Ordergroove Raises $20 Million to Fuel Frictionless Commerce Innovation

Ordergroove will invest further in its Subscription Enablement Platform™ and new zero-click consumer experiences for retailers and brands to continue their transformation of shopping. The round more than doubles Ordergroove’s total funding to $37M, including investments from Lerer Hippeau Ventures, SWaN & Legend Ventures, Western Technology Investment, Silicon Valley Bank, FYRFLYVentures, Bee Partners and Stage One Capital and Scott Booth.

Ordergroove Gets $20 million & Aims to Replace Online Shopping Carts

“The future of shopping is not shopping—it’s frictionless commerce,” CEO Greg Alvo says. “Why do shoppers have to go online to a shopping cart or to a store? We want to remove that inconvenience.”

Ordergroove Nabs $20M to Help Brands Raise their Amazon Game

Ordergroove, a company that helps retailers and brands to sell online by building tools for them to use that are similar to those used by online marketplace Amazon, has raised another $20 million in funding to expand its business. Focused on subscription commerce, Ordergroove’s CEO and founder Greg Alvo said the company is looking for the next frontier for frictionless commerce.

Ordergroove Raises $20 Million to Help Brands Build Subscription Services

The New York-based startup provides a software as a service (SaaS) that works on both standalone platforms and platforms that are integrated within an existing ecosystem. “We work with Salesforce, IBM, and all the major ecommerce platforms to amplify the technology our customers already have,” founder and CEO Greg Alvo told VentureBeat in an interview.

VENTURE DEALS

Ordergroove, a New York City-based subscription management platform for brands and retailers, raised $20 million in Series C funding. National Securities led the round.