In an era marked by 222% higher customer acquisition costs (CAC) than we’ve seen in the last ten years, converting existing customers into repeat buyers is a boon for businesses.  Existing customers are not only easier (and 6 to 7 times cheaper) to sell to than first-time browsers, but they also

Nearly every direct selling brand offers subscriptions. But few are maximizing their potential, leaving behind meaningful recurring revenue and stronger customer relationships. From direct selling brands like Plexus Worldwide, Herbalife, and JuicePlus+ to hundreds of retailers, Ordergroove powers ex

While everyone’s busy speculating about what agentic commerce might look like in the future, Google just dropped a new advertising format that can drive meaningful revenue for brands right now. For the first time ever, brands can advertise physical product subscriptions directly through Google Sho

Every Black Friday and Cyber Monday, brands experience record traffic and sales, only to have many of those hard-won customers churn before placing their second order. The pattern repeats every year: acquisition spikes, discounts slash margins, and by Q1, the holiday high fades into slower, less pre

This quarter, brands leveraging Ordergroove proved that when you invest in stronger customer relationships, profitable growth follows. We saw this play out with a 67% year-over-year increase in active subscriptions on our platform, as merchants innovate their subscriber experiences by embracing smar

When a subscriber hits “cancel,” it’s easy to assume the relationship is over. But for eCommerce brands, that moment can become a springboard for deeper engagement and long-term value if the right tools are in place. Cancel flows are one of the most effective ways to turn the moment of cancell

Subscription models like autoship have been used in direct selling for years. But today’s direct sellers and their customers expect much more than autoship’s set-it-and-forget-it way of doing things.They want flexibility, control, and a personal touch. And if you don’t deliver? They ch

We’re thrilled to welcome Heidi Isern to the Ordergroove team as our new SVP of Product Marketing. With two decades of experience spanning eCommerce, brand storytelling, and human-centered design, Heidi has shaped go-to-market strategies, authored viral content, and led strategic initiatives for b

The retail landscape is transforming at breakneck speed.  AI is reshaping customer expectations, acquisition costs are skyrocketing across every channel, and consumers armed with infinite choice are more fickle than ever. While brands pour resources into competing for the next transaction, theyR