Leadership: driving relationship commerce

Greg Alvo
CEO & Founder

Greg Alvo is the CEO and Founder of OrderGroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Prior to OrderGroove, Greg held a variety of Sales and Business Development roles at Liquidation.com, a startup in Washington, DC and B2B eCommerce marketplace, where he was responsible for signing partnerships with some of the largest retailers, manufacturers and distributors in the world to handle their excess inventory through Liquidation.com’s marketplace. In 2006, Liquidation.com went public on the NASDAQ during a successful IPO (LQDT). Greg is a proud native of Miami, Florida and graduated from George Washington University with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer consulting firm which he grew to over 100 clients nationwide. Greg now lives in Brooklyn, New York with his wife Caroline and pup Bleecker, where he enjoys a slight change of pace from Manhattan, weeknight delivery (Lantern Thai and Hane Sushi are favorites) and never missing a dull moment with his New York Jets on Sundays. In his free time, Greg most enjoys reading, exercising and spending time with his family as well as occasionally getting back on the tennis court.

Erin (2019)
Erin Rucker
Chief Operating Officer

As the COO of OrderGroove, Erin is focused on accelerating revenue growth, building and scaling a world-class team and culture, and ensuring strong value delivery for clients. She is directly responsible for OrderGroove's Client Services teams, including Client Development and Client Solutions, Subscription Marketing, Human Resources as well as companywide Operations. Prior to OrderGroove, Erin served in leadership roles at Yodle for 6 years, first as SVP of Client Services and then as Chief Human Resources Officer, where she helped scale Yodle's marketing automation SaaS business from start-up to $160M+ in revenue, 50,000 customers and over 1,200 employees.

Previously, Erin was Vice President of Operations and Customer Service at Yahoo! HotJobs for 8 years where she successfully led the transition from high-growth start-up to an industry-leading media and recruitment solutions business. Before Yahoo!, Erin held management positions at a number of high tech start-up organizations and spent several years in Change Management consulting at Accenture.

Erin is a graduate of Cornell University with a B.S. in Industrial and Labor Relations. She lives in Tribeca with her husband, John, and baby Grayson where they enjoy trying out all the great restaurants in their neighborhood.

Ofir (2019)
Ofir Shalom
Chief Technology Officer

Ofir is leading OrderGroove’s technology team to build world-class subscription commerce products. Prior to OrderGroove, Ofir was the CTO at GroupCommerce, building a SaaS based eCommerce platform for audience owners. Before his time at GroupCommerce, Ofir was the Vice President of Engineering at TheLadders.com, the leading +$100K online recruitment service. In this position he grew the engineering team from 15 to 65 engineers over the course of five years.

Before coming to NYC Ofir spent nine years working in the San Francisco Bay Area. He spent six years building automated testing and monitoring products at Mercury, which got acquired by HP for a $4.5B. He spent three years working for Checkpoint Technology, the leading Internet Security software. Prior to that, had Ofir co-founded an offshore development center in Russia which was sold after three years to a leading IT consulting firm based in Germany.

Originally from Israel, Ofir now lives in NJ with his wife Laili and 2 boys Emanuel and Gabriel. In his free time he enjoys any form of aqua sports and playing basketball with the local league.

Brendan (2019)
Brendan McGovern
SVP Finance

Brendan heads OrderGroove’s finance and accounting functions to support the company’s continued growth. Previously, he was Vice President of Finance at Relationship Science LLC, the business development tool that helps professionals and organizations unlock their relationship capital. Prior to that he was Vice President of Finance for TheLadders.com, Inc., the leading $100K+ online recruitment service. Brendan began his career at KPMG LLP and has held financial management positions in the biotechnology and advertising industries as well.

Brendan graduated from St. John’s University with a Bachelor’s in Accounting and obtained his MBA from New York University’s Stern School of Business. He is also a Certified Public Accountant in New York. In his free time, he enjoys spending time in the great outdoors of Long Island with his wife, Lesley, and their two children, Liam and Emma.

Brandon (2019)
Brandon Ramos
SVP Client Services

As OrderGroove's SVP of Client Services, Brandon ensures clients receive maximum benefit from OrderGroove's technology, marketing programs and thought leadership in a rapidly evolving space. Brandon is responsible for Customer Success, Solutions and Support where passion for matching client goals with innovative problem solving reigns supreme.

Previously, Brandon spent 8 years growing Yodle's client services and operations teams. As employee 85, Brandon helped the Yodle team scale to 1500 employees, four office expansions and 160M in revenue. Brandon has lead international client success teams at Yodle, LinkShare and Shopping.com.

Brandon is a graduate of Bard College. He lives in New Jersey with his wife, Emily and kids Nora, Stellan and Margot. While not playing chauffeur for his kids, Brandon enjoys Brazilian Jiu-Jitsu and weekend barbecues

Stephanie C. (2019)
Stephanie Chan
VP Consumer Marketing

Stephanie is our Vice President of Consumer Marketing. In this role, Stephanie works directly with clients to uncover innovative approaches to build deeper relationships with their customers and accelerate business growth through the implementation of OrderGroove’s Relationship Commerce solutions.

Stephanie is an accomplished marketing executive and entrepreneur. Before joining OrderGroove, she was VP of Marketing for Ladders and CMO/Co-Founder of Please and Carrots, an early learning subscription service. Stephanie spent several years as part of the Time Inc. organization taking on ever-increasing marketing responsibilities, including VP of Consumer Marketing for InStyle, driving both consumer revenue and customer engagement.

A native Canadian, Stephanie attended McGill University and earned her MBA from Northwestern. Outside of work, Stephanie loves spending time with her family and skiing. Stephanie and her husband, David, twin girls, Charlotte and Avery, and Wheaten Terrier, Gus, live in New York. 

Paul (2019)
Paul Fredrich
VP Product

As the VP of Product, Paul leads the strategy, design and execution of OrderGroove’s innovative commerce solutions.

Paul’s passion is commerce and designing ground-breaking products that delight end-users and deliver business results. Paul started his career as an entrepreneur, which prepared him for succession of product management positions at PayPal and Zong (a provider of frictionless mobile payment solutions that was sold to PayPal 2011). Most recently, Paul was the VP of Product at Contently that grew to an Inc. 100 company in less than 4 years.

Paul is a native of Berlin, Germany and holds a Diplom-Kaufmann from Humboldt-Universität zu Berlin. Paul and his wife relocated to the US in 2007, settling in San Francisco and the moving cross country to New York in 2012.

Karen (2019)
Karen Weeks
VP People

Karen is the VP of People at OrderGroove and is focused on OrderGroove's company culture, people strategy and HR functions.

Karen is a leader in the human resource and talent fields with 15 years of experience. She was most recently the VP of HR at Yodle and held several other HR-related positions within that company. Karen is the chair of the Talent Development SIG for NYC Society for Human Resource Management (SHRM) and serves as a faculty member at Baruch. She is an active member of HRLC, SHRM, and ATD. Karen has a MS in Human Resources Development from Villanova University and a BA in Theatre Arts from Elon University.

Karen lives in New York with her husband, Braden, and their furry babies Robin, Finch and Kami. She is originally from New England and is a die-hard Boston sports fan, which makes living in NYC that much more of an adventure!

Jordan (2019)
Jordan Yeats
VP Sales & Brand Strategy

As Vice President of Sales & Brand Strategy, Jordan leads a world-class sales team to bring innovation to market through our Relationship Commerce platform that empowers our clients to deepen relationships with their most valuable customers. He also focuses on developing Brand & Retail solutions that accelerate time to value and unlock our unique retail network to give our brand clients the capabilities that generate significant relationship revenue.

Prior to joining OrderGroove, Jordan held several leadership roles at Bazaarvoice, Umbel and Coremetrics where he developed partnership programs with marquee companies like Facebook, Instagram, Google, Oracle, and Demandware, along with leading global client strategy teams focused on the Fortune 50 brands such as Procter & Gamble, 3M, HP, and Nike. Jordan also led two successful acquisitions - Feedmagnet by Bazaarvoice and Lodestone Social by Umbel Corporation.

Jordan earned a BBA with dual majors in Finance and Management from Oklahoma Baptist University. Outside the office, you’ll find Jordan tinkering with music, home or technology projects and spending time with his wife, three kids, two dogs, a cat and a few hermit crabs in their hometown of Austin, TX.

Marni (2019)
Marni Hoyle
SVP Marketing

Marni is OrderGroove's SVP of Marketing responsible for leading OrderGroove's product marketing, demand generation, and brand communication. As a senior executive with sales, marketing, client services and general management experience, Marni has demonstrated repeated success at launching and growing enterprise software companies across diverse markets through the application of strategic direction, business leadership, innovative client development programs, and brand management.

Prior to OrderGroove, Marni has been part of the senior management teams of three successful startups - NewsEDGE, a business information company that IPO'ed and then was acquired by Thomson; Torrent Systems, a big data company sold to IBM; and Profitlogic, and pioneering retail analytics company sold to Oracle. 
Marni has an undergraduate degree from Yale and an MBA from the University of Chicago. She lives in the Boston area and is an avid sailor. 

Board of directors

Greg Alvo
Greg Alvo

Greg Alvo is the CEO and Founder of OrderGroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded OrderGroove in 2008 with the vision of improving lifetime value and retention for eCommerce.

Prior to OrderGroove, Greg held a variety of Sales and Business Development roles at Liquidation.com, a $250million B2B overstock eCommerce marketplace, where he was responsible for signing partnerships with some of the largest retailers, manufacturers and distributors in the world to handle their excess inventory through Liquidation.com’s marketplace. In 2006, Liquidation.com went public on the NASDAQ during a successful IPO (LQDT). Greg is a proud native of Miami, Florida and graduated from George Washington University with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer consulting firm which he grew to over 100 clients nationwide.

Greg now lives in New York City where he enjoys the fast paced environment, weeknight delivery (Lantern Thai and Hane Sushi are favorites) and never missing a dull moment with his New York Jets on Sundays. In his free time, Greg most enjoys reading, exercising and spending time with his family and wife Caroline as well as occasionally getting back on the tennis court.

Scott Booth
Scott Booth
Founder and Managing Partner of Eastern Advisors. Scott is the Founder and Managing Partner of Eastern Advisors, a leading venture capital firm seeking to invest in expansion-stage technology companies. Scott is also the Founder of Lead Edge Capital, a private, growth equity investment group launched by Eastern Advisors, focused on growth stage software and Internet businesses. Previously, Scott was a portfolio Manager for Asian Pacific markets at Kingdon Capital. Booth is also a founding investor and partner in Yield Capital Management, a firm that invests in the energy, real estate and telecommunication infrastructure sectors globally with the objective of generating annual yield and asset appreciation.
Fred Schaufeld
Fred Schaufeld

In 1983, Mr. Schaufeld founded N.E.W. Corp. (“NEW”) (now NEWAsurion Corp., where he is currently Vice Chairman) with a $79 investment. NEWAsurion is now the world’s largest consumer product protection company, employing over 12,000 people throughout the globe.

In 2006, Mr. Schaufeld founded SWaN Investors (predecessor to SWaN & Legend) with Tony Nader and Cliff White. Mr. Schaufeld sits on the boards of Fund investments American Honors College, Capital Sports Ventures, CustomInk, Kind, Social Radar, Jose Andres’ Think Food Group, and Treater. Mr. Schaufeld is an advisor to Allegro Venture Partners and Order Groove. He is a partner in Monumental Sports and Entertainment, the owner of the Washington Wizards, Capitals and Mystics, as well as the Verizon Center, and a partner in the Washington Nationals. He is an Executive Producer of the soon to be released film “Breakup at a Wedding.”

Mr. Schaufeld is a recipient of Ernst & Young’s “Entrepreneur of the Year” award. Under his leadership, NEW was recognized by Inc. Magazine in its “Inc. 500” list of the fastest growing private companies. Mr. Schaufeld is the patent holder of the Rigid Insurance Form. Mr. Schaufeld is a member of the Economic Club of Washington, DC and the World Presidents’ Organization. He is a Founder and past President of the Service Contract Industry Council (SCIC). He has lectured to business groups and colleges. He has been quoted extensively in numerous publications; and has appeared on CNN and NPR.

Mr. Schaufeld and his wife, Karen, live in Virginia and are active in organizations dedicated to early childhood development, literacy, health, environment, peace and the arts. He sits on the boards of a number of non-profit organizations including: Fight for Children and the One Voice Movement. He is a member of Venture Philanthropy Partners and is an active supporter of the Schaufeld Family Heart Center of the Inova Loudoun Hospital and the Fredrick D. and Karen G. Schaufeld Lower School of Loudoun Country Day School, Leesburg, VA. 

Mr. Schaufeld received his BA in Government from Lehigh University.

Mark Kress
Mark Kress

Mark Kress is the Founder and CEO of Spencer Forrest, Inc. the leading manufacturer of cosmetic products designed to enhance the appearance of thinning hair in men and women. Mark greatly built his business by focusing on customer retention and continuity marketing.

Prior to launching Spencer Forrest, Mark was a broadcasting entrepreneur and a pioneer in the televised home shopping industry. His very first product line is still airing on QVC after 20 years and has amassed among the highest sales of any product line sold through this medium. He was also instrumental in creating the first nationally televised program which combined a talk show format with direct product sales.

David Strasser
David Strasser

Managing Director of SWaN & Legend Venture Partners. David Strasser is a Managing Director for SWaN & Legend. He has worked as a Wall Street sell-side and buy-side analyst since 1996, offering in-depth analysis of the retail and consumer industry for almost 20 years. As an analyst covering the retail industry, Mr. Strasser provided insights into strategy and growth of key retailers, including WalMart, Home Depot and Best Buy, and he became a go-to source for information for large U.S. retailers and for media outlets.

From 1996 through May 2015, Mr. Strasser held various positions on Wall Street. He was a sell-side analyst at Salomon Brothers, covering emerging growth companies and was then asked to cover retailers including Walmart, Home Depot, and Best Buy, amongst many others. He left the sell side from 2001 to 2004 to build and lead the consumer team at the hedge fund Andor Capital, one of the largest long/short equity hedge funds at the time. Mr. Strasser currently serves on the board of Seeds of Peace, a conflict resolution organization. He earned his Bachelor of Science in Hotel Administration from Cornell University, and his MBA from the Fuqua School of Business at Duke University.


Julie Allegro
Julie Allegro

Julie is the managing director and founder of Allegro Venture Partners. She brings twenty three years of venture experience to her portfolio companies, which include OrderGroove, Mass Relevance, Comparemetrics, Tango Card, SALT, Bazaarvoice, and Kanjoya.    She is on the Board of The V Foundation for Cancer Research and is the co-founder and Chair of The V Foundation Wine Celebration – a charity wine auction – which has raised over $54 million for cancer research. She holds an MBA in Finance from The Wharton School, University of Pennsylvania and a Bachelor of Science in Entrepreneurial and Strategic Management also from The Wharton School.

Kirk Dando
Kirk Dando

Kirk Dando, founder and CEO of Dando Advisors, is a highly sought-after and well-respected leadership and growth expert whom executive clients call “The Company Whisperer.” For more than 20 years, has worked with more than 6,000 executives as an Executive Coach. These include eight Ernst & Young Entrepreneurs of the Year and several “Best CEO” winners. His bestselling book, “Predictive Leadership: Avoiding the 12 Most

Jamus Driscoll
Jamus Driscoll

Jamus Driscoll is a seasoned software executive with a 20-year track record taking high-performing startups to market. Most recently, Jamus held a number of executive roles at Demandware, a commerce platform company pioneering the use of cloud for mission-critical, revenue-generating business applications. Jamus’s tenure there spanned a decade, from 2006 to 2016, and from startup to IPO, ultimately being acquired by Saleforce.com in 2016. At Demandware, Jamus led marketing and product management, was General Manager EMEA (based in Munich), and back again to the States to lead integration and operations of acquired companies.

Prior to Demandware, Jamus held a variety of operational and leadership roles in Oracle (within the Oracle Retail Business Unit), ProfitLogic (markdown optimization solutions for retail), and Ascential Software (data integration platform).

Jamus holds a Bachelors degree in English from Haverford College.

Peter S. Fader
Peter S. Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and co-director of theWharton Interactive Media Initiative. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Among other topics in this general area, Professor Fader has focused on modeling customer retention and lifetime value and the differences/interplay between contractual (i.e., subscription) and noncontractual (i.e., transactional) patterns of customer behavior. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

Michael Goldstein
Michael Goldstein

Michael Goldstein is a serial entrepreneur focused on online subscription businesses. Michael has twelve years of experience in online business and marketing, six of which have been spent in the magazine subscription business. He is currently Founder and President of DealPal, which acquires customers for advertisers by bundling advertisers services with relevant products. Prior to DealPal, Michael was chief marketing officer of Magazines.com, resulting from an acquisition of his company, Magazine-of-the-Month. Magazine-of-the-Month was a direct marketing company that offered publisher circulation programs and corporate magazine promotion programs. Michael graduated from Boston University with a degree in Environmental Policy.

Brett Hurt
Brett Hurt

Brett is a General Partner at Hurt+Harbach, a seed-stage venture capital firm. Prior to Hurt+Harbach, Brett worked at Austin Ventures from November of 2012 to August of 2013 and focused on early-stage software investing. Prior to AV, Brett founded Bazaarvoice (NASDAQ: BV) and served as CEO and President for seven years, leading the company from bootstrapped concept to almost 2,000 clients worldwide and through its successful IPO. He subsequently guided the company through a successful follow-on offering, and two acquisitions, PowerReviews and Longboard Media. Brett continues to actively support Bazaarvoice as the Vice Chairman of the Board of Directors. Prior to Bazaarvoice, Brett founded Coremetrics and helped grow the company into a global, leading marketing analytics solution for the eCommerce industry before its acquisition by IBM.

Brett holds an MBA in High-Tech Entrepreneurship from The Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from the University of Texas at Austin. He served three terms on the Board of Directors of Shop.org, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. He also serves as an Entrepreneur-in-Residence at the Wharton School. Brett established the Bazaarvoice Foundation and is very active in the philanthropic arena. He received the Austin Entrepreneurs Foundation's Community Leadership Award in 2012.

Dennis Morgan
Dennis Morgan
Dennis Morgan is a digital media and software executive with over 20 years of experience in finance and corporate development. He has served as the CFO of four venture-backed technology companies. Most recently, he helped lead Buddy Media through its explosive growth and sale to Salesforce.comfor $745 million. Prior to his CFO roles, he was Vice President of Corporate Finance at Yahoo where he led the corporate finance efforts for over $5 billion in acquisitions and business development deals. Dennis began his career as an investment banker at Alex. Brown and Sons and at Thomas Weisel Partners. Dennis earned an MBA from the Darden School at the University of Virginia, where he was a Shermet Scholar, and a BA from Dartmouth College.
Michael Osborne
Michael Osborne

Michael is a serial entrepreneur with deep experiences in Client Services and Sales.  Michael is currently co-founder and Chief Revenue Officer at Handshakez - a social-selling collaboration platform founded in 2012.  Previous to Handshakez, Michael was Chief Revenue Officer at Bazaarvoice from near-inception through the IPO in Feb 2012 (NASDAQ: BV), responsible for driving Bazaarvoice’s growth through expansion of the client base, partnerships, and revenue. Prior to joining Bazaarvoice, Michael served as Director of Client Services at Coremetrics where he led a large team of Account Executives and Account Analysts responsible for more than $30 million in annualized revenue. Michael and his team directly managed and grew the relationships with clients such as Bank of America, Victoria’s Secret, Columbia House, and many more. Michael’s expertise is in sales leadership, achieving growth goals, and building and motivating world-class teams of sales and service people coupled with a strong understanding of how online businesses operate.

Shane Spitzer
Shane Spitzer

Shane currently serves on the Board of Directors of The Betty Mills Company, a leading e-commerce supplier of cleaning, janitorial supply, food & vending and office products. BettyMills.com is listed as one of America’s largest 500 e-retailers in Internet Retailer’s 2009 Top 500 Guide.

Prior to this, Shane was the Senior Vice President of Business Development for Webloyalty.com. During Shane’s tenure the company grew from inception (1999) to $143.9 million FY2006 revenues. Shane was responsible for all business development and sales functions resulting in enrollment of 2+ million online paying subscribers in 8 years. In 2005 Webloyalty.com sold a significant stake to General Atlantic, a $15 billion private equity firm.

Vijay Subramanian
Vijay Subramanian

Vijay Subramanian is the Chief Analytics Officer at Rent the Runway, a transformative brand that offers unprecedented access to designer fashion, disrupting the way millions of women get dressed. As CAO, Vijay is a partner to the CEO in using big data as a strategic asset for the company, helping drive business decisions across marketing, operations, product and technology, inventory buying and planning, and customer service. Vijay designed the backend systems and algorithms that power the complex eco-system of rental reservations, order fulfillment, returns processing and the overall customer experience.

Vijay is widely credited with building Rent the Runway’s proprietary “reverse logistics” operations, in which a fundamental part of the process is receiving inventory back to the Rent the Runway warehouse for same-day turnaround. Vijay manages the pricing and revenue management systems and is also leading the charge on building the next generation personalized experience for Rent the Runway users via all channels.

Prior to joining Rent the Runway, Vijay served as the Engagement Director for Oracle Retail, Lead Scientist at ProfitLogic, acquired by Oracle in 2005 and a Research Scientist for Procter & Gamble. Vijay received a Bachelor’s of Technology in Chemical Engineering from the Indian Institute of Technology, and both a Master of Science and PhD in Operations Research from Purdue University. Vijay currently resides with his wife in New York City.

Raul Vazquez
Raul Vazquez

Raul Vazquez was executive vice president of Global eCommerce for Walmart’s developed markets, responsible for defining multi-channel strategies and delivering financial results. Raul served in several leadership roles during his tenure at Walmart including executive vice president and president of Walmart’s west geographic business unit, and president and CEO of Walmart.com.

Before joining Walmart in 2002, Raul worked at startup companies within the ecommerce industry. Prior to that time, he spent several years at a boutique consulting firm that specializes in competitive strategy for Fortune 100 firms, and as an industrial engineer at Baxter Healthcare.

Raul is a graduate of the Wharton Business School, University of Pennsylvania, and also received bachelor’s and master’s degrees in industrial engineering from Stanford University.

Mark Wachen
Mark Wachen is the Managing Director of DreamIt NYC, one of the world's leading startup accelerator programs. Wachen is also the Managing Director and Founder of Upstage Ventures, a firm that advises and invests in consumer internet and interactive marketing companies. Through Upstage Ventures, Wachen has worked with a variety of companies including ChaiLabs (acquired by Facebook), SeatGeek, OrderGroove, STELLAService, YouNow, Thumb (acquired by YPulse), GameChanger, RJMetrics, and CatchAFire.