However, grabbing a piece of the subscription gold rush isn’t easy. Higher churn rates are making it tougher for merchants to cover acquisition costs and scale recurring revenue. That’s why it’s critical that you maximize the effectiveness of your subscription program.
In this guide, you’ll learn how to optimize your subscription program to increase subscriber enrollment, maximize retention, and drive average order value (AOV). You’ll find best-in-class examples from leading merchants and detailed benchmark data you can use to judge your subscription program’s effectiveness. We cover the entire subscriber journey, from growing awareness for your subscription offering to managing recurring orders.