In 2019, KIND sought to strengthen their relationships with consumers by enhancing their website and strengthening their direct-to-consumer program. At the time, they were challenged by a homegrown subscription system that lacked flexibility, control, and functionality. KIND wanted to roll out a frictionless experience that reduced time to checkout and made ordering hassle free. To accomplish their goal, KIND implemented Ordergroove with their eCommerce platform.
KIND leveraged Ordergroove’s REST APIs to build a custom front-end and provide the exact customer experience they wanted, allowing shoppers to easily choose the products they love, including KIND’s popular Build Your Own Box experience.
Since partnering with Ordergroove, KIND’s subscription program has seen impressive results. Their subscriber base has grown by over 50%. Upsell conversion rates are as high as 21% and Average Order Value (AOV) has subsequently increased 24%.