How Filters Fast Was Ready When Clean Air and Water Became Essential
increase in eCommerce revenue
increase in new subscribers YoY
average monthly subscriber retention rate
Working families have a lot on their minds, but air and water filters? They’re not often at the top of the list. For years, FiltersFast.com — the top filtration provider in the United States — had been educating customers about filtration and pushing them to understand the importance of changing filters regularly. Then COVID-19 happened.
Overnight, consumers who changed their air filters once a year were clamoring for regular filter delivers and installing filtration systems in their homes.
This is how Filters Fast met consumer demand with a robust subscription strategy.
By the Numbers
Ray’s been seeing great success in his recurring revenue margins with his private label products. Filters Fast offers competitive incentives for customers who buy more often through their Subscribe & Save program making the subscribing process a snap with a 10% discount for Filters Fast brands and 5% discounts on original equipment manufacturer (OEM) brands.
The company also enticed clients to subscriptions by offering free shipping, a prescriptive shipping cadence, and allowed them to easily add new items to their subscription with Ordergroove’s Instant Upsell feature — increasing average order value.
During the pandemic, online revenue has grown nearly 3X.
During the pandemic, online revenue has grown nearly 3X. New subscribers are up more than 183%, but even more impressive are retention rates that average 96%-98% monthly. The reason is simple — people are more concerned than ever about healthy water and air, and Filters Fast is delivering with timely messaging and an easy shopping experience.
If that weren’t impressive enough, Filters Fast has recovered 39% of eligible expired credit cards, leading to 8% lift in total orders and accounting for approximately 10% of monthly recurring revenue.
“For years, we’ve been educating our audience to understand the importance of filtration and the need to change filters regularly. COVID-19 has made the need for filtration common knowledge. People are taking filtration seriously and looking for a brand that specializes in high-quality products — leading to a lot of business growth for us — and Ordergroove has been an incredible partner to help us turn interested consumers into repeat customers.”