Ordergroove’s Patent for Subscribe and Pickup In Store (SAPIS) Technology Unlocks the Holy Grail of Retail: Recurring Foot Traffic

Omnichannel experiences that combine online shopping with the immediacy and convenience of picking up orders in stores are on the rise and projected to grow in annual sales by nearly 17% for the next five years, outpacing eCommerce growth as a whole by 54%. 

That’s why we’re excited to introduce SAPIS –  our patented Subscribe and Pickup In Store (SAPIS) technology. Already live with several omnichannel retailers, Ordergroove merchants that have deployed SAPIS are giving subscribers unprecedented flexibility while helping retailers achieve recurring foot traffic — the holy grail of retail.

More foot traffic means more spontaneous cross-sells and add-on purchases, while improving retailer economics by eliminating shipping costs.  In-store pickup alone grows revenue by 20% at 2X the profitability, unlocking new levers for sustainable, high-margin growth.

For early adopters, using Ordergroove’s SAPIS technology has paid off with 30% of subscribers adopting the trend to pick up orders in store, leading to a 79% average increase in lifetime value. 

Reimagining personalized retail experiences with Subscribe and Pickup In Store

Whether customers are subscribing online or at their favorite store, Ordergroove’s SAPIS technology makes it easy for subscribers to enroll in a subscription for delivery or in-store pickup. Customers pre-select SAPIS or change where they collect future orders hassle-free –with just one click or a quick text message – for maximum flexibility and convenience.

At the time a subscription order is placed, retailers can suggest pickup locations based on a subscriber’s current location or their preferred shopping destinations. This personalized approach enhances the experience and drives stronger loyalty and retention for brands.

For brick-and-mortar retailers, this is a particularly valuable opportunity. Compared to exclusively relying on an eCommerce storefront, physical stores offer a competitive advantage: They not only serve as an acquisition channel, but provide an enhanced customer experience — marked by memorable in-store connections, and less time waiting for deliveries — to maximize customer lifetime value long-term.

What are the benefits for retailers?

Ordergroove’s SAPIS gives merchants powerful new levers for profitable growth by promoting: 

• Recurring foot traffic: Customers who pick up their subscriptions in-store are more likely to return regularly, boosting share of wallet — and often growing revenue by up to 10%, even before factoring in newly acquired customers.
• Cross-sell opportunities: On average, customers spend 20-30% more on add-on items while they’re in-store to pick up their subscriptions, boosting lifetime value with no additional marketing spend for retailers. 
• Improved unit economics: By eliminating packing, shipping, and other costs while increasing average order values with cross-sells, retailers can boost the profitability of each subscription order, often doubling the contribution margin per order.

Altogether, these advantages have fueled early success for Ordergroove merchants using SAPIS, helping them maximize profitability.

“With Ordergroove successfully enabling subscriptions at the point of sale in over 10,000 stores, expanding into our patented SAPIS capabilities was a natural next step—giving subscribers the flexibility to choose their preferred fulfillment method,” said Greg Alvo, CEO of Ordergroove. “Early SAPIS results have been outstanding and reinforce retailers’ investments in building trust with subscribers—  a cornerstone of relationship commerce.”

A milestone innovation supercharges recurring foot traffic and profitability for physical retail 

In an era where the line between digital and physical retail is becoming increasingly blurred, Ordergroove’s new SAPIS technology empowers merchants to fully integrate these realms and offer customers the very best of both worlds. Ordergroove’s SAPIS is a leap forward in Relationship Commerce, empowering consumers to choose the omnichannel experience that best suits them. 

Now powering subscriptions for more than 10% of adult Americans, Ordergroove proudly leads the way in bringing advanced subscription solutions to market to help brands forge lasting, meaningful connections with customers. SAPIS marks the award of another unique patent awarded to Ordergroove by the U.S. Patent and Trademark Office — and it’s now one of many patents that prove our unwavering commitment to thoughtful innovations in Relationship Commerce, and unlocking new possibilities for both brands and consumers. 

Ready to see how Ordergroove’s new patented technology can take your recurring revenue and customer loyalty to the next level? Visit Ordergroove.com to dive deeper.