As BFCM approaches, brands face the same annual challenge: consumers expect deals, but deep discounting eats away at margins.
In a market where profitability is already under pressure, how can brands deliver the value shoppers demand while ensuring shopper retention lasts beyond the holiday weekend?
Watch Beyond Discounts: Winning BFCM Without Sacrificing Profitability as Ordergroove, Attentive, Kustomer, Shopify, and Triple Whale break down the proven strategies top brands use to:
- Deliver experiences that keep customers engaged beyond a single purchase
- Leverage personalization, messaging, and loyalty to drive repeat sales
- Build operational efficiency into the customer journey to preserve margins
- Redefine “value” in ways that resonate with today’s cost-conscious consumer
