Ordergroove Leadership

Greg Alvo

CEO & Founder

Greg Alvo
CEO & Founder

Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and three daughters Adriana, Daniella and Bleecker (dog included here). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.

Paul Fredrich

SVP Product

Paul Fredrich
VP Product

As the VP of Product, Paul leads the strategy, design and execution of Ordergroove’s innovative commerce solutions.

Paul’s passion is commerce and designing ground-breaking products that delight end-users and deliver business results. Paul started his career as an entrepreneur, which prepared him for succession of product management positions at PayPal and Zong (a provider of frictionless mobile payment solutions that was sold to PayPal 2011). Most recently, Paul was the VP of Product at Contently that grew to an Inc. 100 company in less than 4 years.

Paul is a native of Berlin, Germany and holds a Diplom-Kaufmann from Humboldt-Universität zu Berlin. Paul and his wife relocated to the US in 2007, settling in San Francisco and the moving cross country to New York in 2012.

Eddie Hsieh

Head of Alliances

Eddie Hsieh
Head of Alliances

Eddie’s “relationship-first” approach on building strategic and valuable partnerships stems from his decade long experience in SaaS. Eddie joins Ordergroove after four years at Shopify Plus where he built go-to-market and partnership strategies with the wold’s largest system integrators and top ecommerce Agencies in North America.

Eddie was born and raised in San Jose, CA, graduated from UC, Berkeley and recently moved to Las Vegas.

Lauren Lowman

VP Marketing

Lauren Lowman
VP Marketing

Prior to Ordergroove, Lauren spent five years at Trustpilot where she was most recently VP of Global Demand Creation and Americas Marketing. As one of the early marketing hires, she helped build product marketing, demand generation, content marketing, digital, and partner marketing from the ground up. Prior to Trustpilot, Lauren worked at Belden where she held a variety of roles across sales and marketing, eventually leading the product marketing, content, brand, and lead qualification teams for the Enterprise Connectivity unit. Lauren is a graduate of the University of South Carolina with a Bachelor’s in Marketing and Business Management. Lauren lives in New York City with her husband, Eric. When not nerding out on all things marketing, Lauren enjoys traveling, trying to eat at every restaurant in New York City, and cheering on the USC Gamecocks.

Brendan McGovern

SVP Finance

Brendan McGovern
SVP Finance

Brendan heads Ordergroove’s finance and accounting functions to support the company’s continued growth. Previously, he was Vice President of Finance at Relationship Science LLC, the business development tool that helps professionals and organizations unlock their relationship capital. Prior to that he was Vice President of Finance for TheLadders.com, Inc., the leading $100K+ online recruitment service. Brendan began his career at KPMG LLP and has held financial management positions in the biotechnology and advertising industries as well.

Brendan graduated from St. John’s University with a Bachelor’s in Accounting and obtained his MBA from New York University’s Stern School of Business. He is also a Certified Public Accountant in New York. In his free time, he enjoys spending time in the great outdoors of Long Island with his wife, Lesley, and their two children, Liam and Emma.

Ralph Robertson

Chief Revenue Officer

Ralph Robertson
Chief Revenue Officer

As Chief Revenue Officer, Ralph provides leadership and sales direction for the company to ensure we achieve our financial goals, grow our relationships with brands and retailers of all sizes, and foster a great environment for our rapidly growing sales team.

Ralph joined Ordergroove from Amperity where he served as CRO and led world-wide sales and operations. Prior to that, he spent five years at Visual IQ (acquired by Nielsen) where he was responsible for world-wide sales, channel alliances, and technology partnerships. Additionally, Ralph previously spent several years at Adobe in senior management and executive roles growing Adobe’s Marketing Cloud business, including the development of the initial go-to-market strategy for Adobe’s Data Management Platform (DMP) platform.

Ralph graduated from the University of California, Santa Barbara with a B.A. in Political Science, International Relations. In college, Ralph played Division 1 soccer, and he still attempts to play old man soccer on Sunday’s, Ralph lives in Fairfield CT with his wife Carrie and two children, Tanner and Tylar. When not out for a run, Ralph enjoys spending time with his family.

Erin Rucker

Chief Operating Officer

Erin Rucker
Chief Operating Officer

As the COO of Ordergroove, Erin is focused on accelerating revenue growth, building and scaling a world-class team and culture, and ensuring strong value delivery for clients. She is directly responsible for Ordergroove’s Client Services teams, including Client Development and Client Solutions, Subscription Marketing, Human Resources as well as companywide Operations. Prior to Ordergroove, Erin served in leadership roles at Yodle for 6 years, first as SVP of Client Services and then as Chief Human Resources Officer, where she helped scale Yodle’s marketing automation SaaS business from start-up to $160M+ in revenue, 50,000 customers and over 1,200 employees.

Previously, Erin was Vice President of Operations and Customer Service at Yahoo! HotJobs for 8 years where she successfully led the transition from high-growth start-up to an industry-leading media and recruitment solutions business. Before Yahoo!, Erin held management positions at a number of high tech start-up organizations and spent several years in Change Management consulting at Accenture.

Erin is a graduate of Cornell University with a B.S. in Industrial and Labor Relations. She lives in Tribeca with her husband, John, and baby Grayson where they enjoy trying out all the great restaurants in their neighborhood.

Ofir Shalom

Chief Technology Officer

Ofir Shalom
Chief Technology Officer

Ofir is leading Ordergroove’s technology team to build world-class subscription commerce products. Prior to Ordergroove, Ofir was the CTO at GroupCommerce, building a SaaS based eCommerce platform for audience owners. Before his time at GroupCommerce, Ofir was the Vice President of Engineering at TheLadders.com, the leading +$100K online recruitment service. In this position he grew the engineering team from 15 to 65 engineers over the course of five years.

Before coming to NYC Ofir spent nine years working in the San Francisco Bay Area. He spent six years building automated testing and monitoring products at Mercury, which got acquired by HP for a $4.5B. He spent three years working for Checkpoint Technology, the leading Internet Security software. Prior to that, had Ofir co-founded an offshore development center in Russia which was sold after three years to a leading IT consulting firm based in Germany.

Originally from Israel, Ofir now lives in NJ with his wife Laili and 2 boys Emanuel and Gabriel. In his free time he enjoys any form of aqua sports and playing basketball with the local league.

Karen Weeks

SVP People

Karen Weeks
SVP People

Karen is the SVP of People at Ordergroove and is focused on Ordergroove’s company culture, people strategy and HR functions.

Karen is a leader in the human resource and talent fields with 15 years of experience. She was most recently the VP of HR at Yodle and held several other HR-related positions within that company. Karen is the chair of the Talent Development SIG for NYC Society for Human Resource Management (SHRM) and serves as a faculty member at Baruch. She is an active member of HRLC, SHRM, and ATD. Karen has a MS in Human Resources Development from Villanova University and a BA in Theatre Arts from Elon University.

Karen lives in New York with her husband, Braden, and their furry babies Robin, Finch and Kami. She is originally from New England and is a die-hard Boston sports fan, which makes living in NYC that much more of an adventure!

Board of Directors

Greg Alvo

Scott Booth

Founder and Managing Partner of Eastern Advisors. Scott is the Founder and Managing Partner of Eastern Advisors, a leading venture capital firm seeking to invest in expansion-stage technology companies. Scott is also the Founder of Lead Edge Capital, a private, growth equity investment group launched by Eastern Advisors, focused on growth stage software and Internet businesses. Previously, Scott was a portfolio Manager for Asian Pacific markets at Kingdon Capital. Booth is also a founding investor and partner in Yield Capital Management, a firm that invests in the energy, real estate and telecommunication infrastructure sectors globally with the objective of generating annual yield and asset appreciation.

Conor O’Mahony

Conor O'Mahony

Conor O’Mahony is an advisor, investor, and independent board member. He has been a top-performing entrepreneurial leader, with a track record of leading product innovation, driving cultural transformation, and scaling business across organizations large and small. Most recently Conor implemented a product-led growth approach that drove a 10x increase in revenues while Chief Product Officer at Klaviyo. Prior to that, while Chief Product Officer at SilverRail, he oversaw a 6x increase in revenues leading to acquisition by Expedia. Conor is a regular speaker for both product management topics and the area of product-led growth.

David Strasser

Managing Director of SWaN & Legend Venture Partners. David Strasser is a Managing Director for SWaN & Legend. He has worked as a Wall Street sell-side and buy-side analyst since 1996, offering in-depth analysis of the retail and consumer industry for almost 20 years. As an analyst covering the retail industry, Mr. Strasser provided insights into strategy and growth of key retailers, including WalMart, Home Depot and Best Buy, and he became a go-to source for information for large U.S. retailers and for media outlets.

From 1996 through May 2015, Mr. Strasser held various positions on Wall Street. He was a sell-side analyst at Salomon Brothers, covering emerging growth companies and was then asked to cover retailers including Walmart, Home Depot, and Best Buy, amongst many others. He left the sell side from 2001 to 2004 to build and lead the consumer team at the hedge fund Andor Capital, one of the largest long/short equity hedge funds at the time. Mr. Strasser currently serves on the board of Seeds of Peace, a conflict resolution organization. He earned his Bachelor of Science in Hotel Administration from Cornell University, and his MBA from the Fuqua School of Business at Duke University.

Investors