In 2010, OrderGroove set out to reinvent the way retailers and brands could build customer relationships with a solution that enabled subscriptions. When we started, very few people knew what a subscription service was, nor did anyone predict that an online e-book provider would eventually become a retail giant aided by a subscription service called Prime. 

But by 2015, subscription-based businesses were the fastest growing segment of commerce, and they foretold the coming of new era of shopping caused by a seismic shift in consumer preferences coupled with an explosion in buyer touch points. 

Today, consumers choose relationships with their favorite brands and retailers based on convenience, personalization, or both. Retailers and brands, under pressure from scale-empowered competitors like Amazon, now have to meet and exceed an entirely new standard of customer requirements. That’s why we have designed a platform that enables retailers and brands to move beyond episodic transactions to deliver frictionless purchase and repurchase experiences that will strengthen and protect customer relationships and grow market share.

We call this the OrderGroove Relationship Commerce Cloud™.

At OrderGroove, our mission is to challenge the status quo so that our customers will grow their “share of life” from an expanding base of persistent customers. Our platform powers frictionless Order, Reorder and Subscription solutions in every channel so that retailers and brands become an indispensable part of their customers’ lives.

Our mission is bold and challenging, but we believe we’re the best-positioned company to pull it off for our clients and their customers, while transforming commerce, one relationship at a time.

We saw a subscription platform at Walmart as a must-have to drive sales and relationships with our customers since we are seeing a step evolution where consumers trust retailers to automatically remove friction from their daily lives. But rather than kill ourselves trying to build it internally (which we evaluated), we partnered with OrderGroove to help us alongthe journey. It was hands-down the right decision.
Simon Rodrigue SVP eCommerce at Walmart Canada (former)