How Good Ranchers rapidly scaled their subscription experience with Ordergroove
Increase in subscription revenue year-over-year
Subscriber base growth year-over-year
of Good Ranchers' customers are subscribers
Good Ranchers saw that the road to profitable growth and recurring revenue was paved with subscriptions. With customer experience and retention in mind, they developed their first subscription solution in-house — but quickly found that their homegrown platform wasn’t hitting the mark. That’s when they migrated to Ordergroove and unlocked rapid growth.
Good Ranchers delivers the best meat America has to offer, sourced from local independent ranches that families can feel good about supporting. After building a fanbase at pop-ups and farmer’s markets, Good Ranchers knew that maintaining a focus on strong customer relationships would be the key to success as they moved their sales 100% online.
Switching to Ordergroove
As they transitioned into eCommerce, Good Ranchers saw that the road to profitable growth and recurring revenue was paved with subscriptions. With customer experience and retention in mind, they developed their first subscription solution in-house — but quickly found that their homegrown platform wasn’t hitting the mark. Under 50% of Good Ranchers’ subscription orders were getting processed, tying up the team’s time with troubleshooting and damage control.
That’s when they said goodbye to their initial solutions and migrated to Ordergroove. Since then, Good Ranchers has seen rapid success well beyond order processing improvement, including a 172% growth in their subscriber base, 227% boost in subscription orders, and 142% increase in recurring subscription revenue.
They also freed up internal resources to focus on ongoing growth and innovation.
“Since switching to Ordergroove, we’ve been able to allocate more of our developers’ time to building programs on the front end instead of managing our homegrown subscription software,” said Jermain Gil, COO at Good Ranchers. “It’s given us the ability to launch a bunch of new programs and initiatives that we wouldn’t have had the time to do if we were still working on our homegrown system.”
In addition to freeing resources, Good Ranchers attributes their success to utilizing Ordergroove’s:
- Strategic expertise and proven best practices to grow subscription revenue
- Unparalleled support of curated bundles to drive average order value (AOV) and customer lifetime value (LTV)
- Robust and intuitive analytics to make ongoing optimizations
- Flexible promotions to boost acquisition and retention
- User-friendly subscriber dashboard for a smooth customer experience
- Integration with Yotpo’s loyalty solution to lift retention
Strategic expertise and proven best practices to grow subscription revenue
Choosing Ordergroove gave Good Ranchers access to the platform’s team of subscription experts and proven best practices that they used to catapult all aspects of the company’s subscriptions, including enrollment.
“Switching to Ordergroove gave us more than just our own data to go off of. Our customer success manager proactively shares new data and trends, suggests small tweaks and quick wins, and shows us how to measure the impact,” Gil said. “It’s like having another employee dedicated to looking at the numbers and honing the strategy.”
Before the switch, about 50% of Good Ranchers’ customers were subscribers. Today, it’s 80%.
“We can directly point to the best practices and recommendations Ordergroove gave us while developing our subscriptions as a major factor in our growth,” Gil said.
Unparalleled support of curated bundles to drive AOV and lifetime value
Good Ranchers’ mission is to provide honest and quality food to people’s tables, and one way they accomplish their goal is by offering a variety of bundle options.
Customers can enroll in the subscription box that best fits their tastes and needs, which has increased customer satisfaction and retention.
Bundling has benefited Good Ranchers in another way, as well. It lets them sell more products in a single order, boosting AOV.
Robust and intuitive analytics driving optimizations
Good Ranchers struggled to analyze the success of their subscription efforts with their in-house solution. Ordergroove gave them the analytics tools they needed to maximize their subscriptions.
“Numbers tell you a story, numbers give you the ability to make changes, and so the numbers and analytics that Ordergroove provides have been instrumental in taking us to that next level,” Gil said.
Flexible promotions for first-time subscribers to boost acquisition and retention
Ordergroove’s variety of flexible promotions framework enables Good Ranches to test multiple offers to boost acquisition and retention.
One of their most successful promotions was a gift-with-purchase campaign that offered new subscribers a free package of bacon with each order for a year.
“We find it helps immensely with our conversions,” Gil said. “We’ve seen growth in our average order value and lifetime value, as well as just the length of the subscriptions.”
User-friendly subscriber dashboard for a smooth customer experience
With Good Rancher’s homegrown subscription solution, subscribers often needed hands-on support from the customer service team to make even the simplest changes to orders.
The move to Ordergroove was an immediate improvement. Adopting Ordergroove’s intuitive subscriber dashboard put control over subscription orders in their customers’ hands so they could easily pause, swap, or cancel themselves without having to make a phone call.
“Since we’ve transitioned to Ordergroove, our subscriber experience has been night and day,” Gil said. “Now that they know they can pause or skip any time and that canceling is hassle-free, we’re seeing a better subscription purchase rate.”
Integration with Yotpo loyalty solution to lift retention
Good Ranchers prides themselves on treating their customers like royalty. That’s why they needed their new subscription solution to integrate seamlessly with Yotpo, their loyalty provider.
The program offers reward points for one-time purchases, subscription purchases, friends and family referrals, and engaging with the brand on social media.
“We build a lot of value into the loyalty program — we know that $2 off a $150 box isn’t going to swing people,” Gil said. “So we let customers quickly hit milestones and earn $25, $50, even $70 off their next box. We want them to feel that relationship forming and know we’re willing to give them something back.”
Alongside their loyalty program, Good Ranchers also offers subscribers their choice of a bonus product every third order. These initiatives drive more purchases, keep subscribers from churning, and ultimately, increase LTV.
Unlocking more recurring revenue with Ordergroove
Scaling subscriptions wasn’t possible with Good Ranchers’ homegrown solution, but with Ordergroove, it was easy. By freeing internal resources, offering curated bundles, partnering with experts, and optimizing efforts with analytics, Good Ranchers will be serving up recurring revenue for years to come.