Like most eCommerce companies, CBDistillery’s customer acquisition cost (CAC) has ballooned in the last several years so it was important to implement a subscription program that cultivated customer loyalty. They accomplished this by offering valuable incentives, giving subscribers complete control over their orders, and enabling shoppers to add additional items to their orders.
CBDistillery offers a generous 20% discount and free shipping on every subscription order, plus 25% off every third order.
“We can justify offering that because we’re teaching customers how to be a healthy CBD user,” Ellese says. “It makes it worth it for us in the long run, because we see repeat business over and over again.”
To encourage their subscribers to stay with them, CBDistillery uses Ordergroove’s robust retention tools. CBDistillery subscribers have complete control over their orders. They can easily pause, skip, or modify the frequency of their subscription.