Relationship Commerce Gains Momentum as Ordergroove Grows Subscriptions 67% YoY

This quarter, brands leveraging Ordergroove proved that when you invest in stronger customer relationships, profitable growth follows.

We saw this play out with a 67% year-over-year increase in active subscriptions on our platform, as merchants innovate their subscriber experiences by embracing smarter, more seamless customer journeys that include personalized subscriptions, prepaid offers, Subscribe & Pick Up In-Store, and omnichannel strategies.

Momentum that starts with our merchants

Ordergroove continues to attract the world’s leading brands.

And Q2 was no exception. Industry leaders like The Body Shop, JustFab, Wild Fork, and Young Living selected Ordergroove to power modern, high-impact subscriber and membership experiences.

This quarter, we also saw retailers investing in industry-leading subscriber experiences

• Ulta Beauty, the largest beauty retailer in the U.S., launched Replenish & Save on Ordergroove to offer shoppers a frictionless subscriber experience with free shipping and exclusive perks.
• Tractor Supply Company, the largest rural lifestyle retailer in the U.S., renewed its partnership with a multi-year extension with Ordergroove to continue delivering seamless subscription experiences across digital and in-store channels.

We’re also pleased to share that Herbalife, the world’s second-largest direct-selling company, migrated to Ordergroove to power flexible subscriptions that create lasting value for consumers and distributors.

We also welcomed Covetrus, a global B2B animal health company, and Metagenics, a leading functional nutrition brand. These innovators in the pet care and wellness spaces are using Ordergroove to deliver tailored, high-trust subscriber experiences to their customers.

For today’s consumers, loyalty is built through personalized experiences that go beyond the checkout. That’s why merchants are seeking more than just great technology. They want a true partner who understands how to turn those experiences into profitable growth and extended customer lifetime value.

Enterprise innovation that fuels growth

In Q2, Ordergroove merchants who leaned into integrated, omnichannel experiences saw meaningful growth, highlighting how Relationship Commerce helps brands build stronger, more flexible customer relationships.

Whether it’s through Ordergroove’s patented Subscribe & Pick Up In-Store (SAPIS), prepaid models, or omnichannel subscription strategies, brands are using Ordergroove to meet their customers where they are and keep them coming back. 

• The set-it-and-forget-it convenience of prepaid subscriptions keeps customers engaged and, in Q2, helped drive a 2.2X YoY revenue lift for businesses through stronger retention and upfront commitment.
• Subscription revenue from SAPIS experiences grew 3.1X year-over-year, proving that subscriptions tied to in-store pickup create more reasons for customers to return and more value for the business with each visit.
• Customers expect seamless experiences across every channel, like web, mobile, in-store, and even IoT. Brands that delivered on those expectations through omnichannel subscription strategies saw 21% YoY growth.

We also gave brands more control at one of the most critical moments in the subscriber journey: cancellation. These enhanced no-code Cancel Flows are helping early adopters turn “cancel” into “retain,” saving 17–24% of subscribers who begin the cancellation process by offering flexible options like product swaps, pause or skip, and compliant cancellation surveys — all designed to retain revenue and build long-term loyalty.

Faster answers with AI-powered knowledge

This quarter, we made it even easier for merchants to move faster. That’s why we launched Knowledge AI: our new intelligent assistant built to empower merchants with real-time answers and guidance. 

Trained on Ordergroove’s documentation, knowledge center, and best practices, Knowledge AI helps teams troubleshoot, implement, and optimize faster to deliver self-service efficiency at scale.

This is just the beginning of how we’re using AI to support our customers’ growth. As we continue evolving Frontier and Knowledge AI, we’re giving merchants even more control over their growth so they can test confidently, scale intelligently, and own their recurring revenue strategy from end to end.

Building for what’s next

We’re entering the second half of the year with real momentum and a clear mission: putting relationships at the center of commerce to help merchants thrive with enterprise-grade capabilities, AI-powered insights, and omnichannel strategies to support brands’ growth ambitions.

Join the brands leading Relationship Commerce.