Why CBD subscription services are a boon for Relationship Commerce

Unless you’ve been living under a rock for the past year, you’ve undoubtedly heard of the CBD trend that’s taken, well, nearly every industry by storm. From CBD-infused coffee to CBD lotions and vape pens, this legal canni-craze is all about making the calming, restorative properties accessible without the high that comes from THC. And like many wellness and self-care initiatives, the CBD movement lends itself tremendously well to subscription services.

Brands like HempleBoxHerbBox, and CBD Health Box offer an array of oils, treats, vape supplies, and salves, delivered regularly to your door monthly like any other subscription offering. If you live somewhere like, say, Brooklyn, New York, CBD products are readily available at plenty of boutique stores, but that’s not always the case in other parts of the country. These boxes – and the subscription technology behind them – ensure that CBD users are able to get exactly the wellness supplies they need delivered regularly right to their doorstep.

Brightfield predicts that CBD will be a $22 billion industry by 2022, with Ordergroove clients like Unilever and Seven7hsense set to capitalize. Besides helping with conditions like anxiety, insomnia, and nausea, CBD is proven to help many instances of chronic pain and fatigue. A CBD subscription can ensure that someone functioning with high levels of pain won’t have to worry about going to a pharmacy to refill medications, or risk forgetting to stock up on the supplies they need to feel comfortable.

Wellness habits are an inherently personal choice, and companies that help their customers feel better on a daily basis make for ideal practitioners of Relationship Commerce. And with the number of these companies skyrocketing, the ones that stand out will be the ones that combine easy-to-use subscriptions with personalization in the most frictionless way possible. For those that are able to pull it off, the recurring revenue possibilities are sky high.