Ordergroove Experiments

Optimize and test for profitable recurring revenue growth.

Combine the Power of Flexible Promotions with A/B Testing to Drive Up to 54% More Recurring Revenue.

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Person using a laptop displaying a dashboard titled “Increase incentive on recurring orders.”
Philip Kinsley
Dark blue “BARK BOX” logo.
Kate Somerville Skin Health Experts logo in blue text.
The lowercase text “e.l.f.” in dark blue-purple lettering.
Whisker logo
CEFALY logo in purple lettering with a registered trademark symbol.

Test Smarter. Grow Faster. Unlock Profitability.

A/B testing built for serious subscription brands

Brands adopting Experiments are already driving up to 10% more subscription revenue with each test.

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Find big winners

Built to focus on high-value promotional opportunities to drive meaningful revenue growth.

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Optimize what matters

Ignore vanity metrics and drive sustainable growth by using LTV and LTR to inform decisions.

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Flexibility meets usability

Quickly identify what works, eliminate what doesn’t, and launch tests quickly with intuitive tooling.

How e.l.f. Cosmetics leveraged Ordergroove Flex Incentives to unlock 62% recurring revenue growth

View case study
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Ensure every promotion drives profitable growth

Test any subscription promotion

Easily test different strategies across promotion types, customer segments, products, and more.

Set up and launch in seconds

With point-and-click setup, you can launch tests quickly and start seeing results faster.

Identify the right winner

Go beyond vanity metrics. See which variant truly drove LTV, revenue, and profitability to maximize impact.

Fail fast and mitigate risk

Not every A/B test produces a winner. Get to your next great idea faster, without unnecessary risk.

A game-changing profitable growth lever

Flexible Promotions Testing featured image Minimal white laptop illustration with a blank screen on a black background.

Flexible Promotions Testing

The most powerful, flexible framework on the market is also completely self-serve and testable.

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Life Time Metric Analytics

Measure LTR, LTV, Acquisition, Retention, and more.

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Payment Retry Testing

Find the best retry strategy for your customers and capture up to 97% of scheduled revenue.

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Easy Set Up

Out-of-the-box tooling makes A/B testing accessible for everyone.

Flexible Promotions Testing featured image Minimal white laptop illustration with a blank screen on a black background.
Life Time Metric Analytics featured image Minimal white laptop illustration with a blank screen on a black background.
Payment Retry Testing featured image Minimal white laptop illustration with a blank screen on a black background.
Easy Set Up featured image Minimal white laptop illustration with a blank screen on a black background.
CEFALY logo in purple lettering with a registered trademark symbol.

In just two weeks, we increased LTV per visitor by 9% through strategic offer testing. We quickly pinpointed a winning approach that accelerated profits and unlocked new opportunities for reinvestment and growth.”

— Danielle Vinci, Senior Brand Manager, Cefaly

Kate Somerville Skin Health Experts logo in blue text.

A/B testing our promotions tripled our subscription enrollment rate. We're now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable and early results are showing a 250% lift in Lifetime Revenue (LTR) per visitor.”

— Rachel Cutchin, Director of CRM, Kate Somerville

Philip Kinsley

The platform is intuitive which makes implementation and setup quick so we could get testing right away. We've been able to monitor performance with ease via the in-platform analytics the testing we've done has been invaluable.”

— Beckie Eisner, eCommerce Manager, Philip Kingsley

Put your profitable growth engine in overdrive with A/B Testing

Enter the new era of data-driven growth with Ordergroove Experiments, today

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