Company scaling up to meet retail market demand for subscriptions, reorder and membership programs

NEW YORK, NY– (Mar. 7, 2019) – Ordergroove, the leader in Relationship Commerce, today announced that Yuvaraj (Yuva) Mahendran has joined Ordergroove as Vice President of Engineering, reporting to Ofir Shalom, Ordergroove Chief Technology Officer, to support the company’s accelerating growth and bring best-in-class technical and data-driven expertise to its customers.

Yuva will be responsible for leading technical development and management of Ordergroove’s Relationship Commerce CloudTM, a platform that powers recurring revenue programs for over one hundred eCommerce experiences and more than 6,000 stores nationwide.

Yuva brings to Ordergroove his considerable experience in distributed systems and managing data at scale. He has over 15 years of experience in planning, designing and building scalable high performance applications and constructing APIs using the latest technologies. Previously, Yuva served as Vice President of Software Development at Dstillery, a leading predictive marketing intelligence company, where he played a strategic role in developing and driving the technology vision. At Dstillery, Yuva also introduced scrum methodology and agile practices to establish greater efficiency and better align engineering and product teams.

Yuva earned a Masters in Information Technology from the University of North Texas and holds a patent for end-to-end software modeling systems.

“I am excited by the opportunity to apply my expertise towards the goal of delivering higher and higher levels of convenience and peace of mind to consumers on behalf of our retail clients,” said Mahendran. “I look forward to contributing to Ordergroove’s history of innovation, data management and data science.”

“2018 was a tremendous year for Ordergroove,” said Greg Alvo, CEO, Ordergroove. “As the number of retailers and brands embracing recurring revenue accelerates, we continue to push the envelope in terms of innovation, data science and scale. As we continue to grow, it’s important that we scale our team with the right technical leadership and industry knowledge. Yuva is a perfect example of the kind of leader we seek both in terms of technical talent and cultural fit, and we are thrilled to have him on board.”

As Ordergroove’s business grows, the company is investing heavily in its people and culture. In 2018, the company grew its headcount by nearly 50 percent, and to accommodate this growth, Ordergroove doubled the square footage of its New York City headquarters. In acknowledgement of its commitment to building a high-quality culture, Ordergroove was recently recognized as a 2019 Best Companies to Work for in New York.


About Ordergroove

Ordergroove helps brands and omnichannel retailers practice and achieve Relationship Commerce – shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships. The company’s unique combination of powerful technology, machine learning and analytics, and unmatched consumer expertise helps top retailers and brands like Walmart, PetSmart, The Vitamin Shoppe, L’Oréal, Nestlé and others transform their retail experiences across every channel and thrive within the constantly shifting retail landscape. Ordergroove is headquartered in New York, NY and has raised $40 million in investment funding from institutional investors.  For information visit www.ordergroove.com.