Omnichannel program establishes recurring customer relationships across 4,000+ stores and online

NEW YORK, NY– (June 17, 2019)  – Ordergroove, a leader in relationship commerce, today announced that GNC Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand, has transformed its business with the help of Ordergroove and Salesforce Commerce Cloud, the fastest path to unified commerce. Working with Ordergroove, GNC has achieved success through an omnichannel subscription experience that has helped them form long-term customer relationships that generate recurring subscription revenue.

The GNC program, powered by Ordergroove’s relationship commerce platform and Salesforce Commerce Cloud, enables customers to enroll and use subscriptions online and in retail stores, reducing friction from the path to purchase while establishing a lifetime relationship between the retailer and consumer. By tapping into their sales associates to enroll customers with digital in-store experiences, GNC has been able to convert many one-time customers into recurring customers.

“The ability to offer an omnichannel subscription service through our partnership with Ordergroove has quickly gained traction and has been of tremendous value to our business,” said Tricia Tolivar, Chief Financial Officer at GNC. “By offering customers an easy and flexible way to order and reorder their favorite products, whether in-store or online, we’re seeing enrollment in subscriptions rise and growth in recurring revenue.”

“GNC now has an innovative approach to relationship commerce that puts the customer at the center,” said Greg Alvo, CEO, Ordergroove. “By combining a holistic subscription experience with their in-store sales strategy, GNC has been able to reduce friction from the shopping experience and drive recurring customers. We’re thrilled to work with GNC and leverage our integration with Salesforce Commerce Cloud to help them maximize recurring revenue potential.”

Ordergroove’s integration with Salesforce Commerce Cloud helps retailers and brands maximize the impact of recurring revenue via personalized subscription, reorder and membership experiences while minimizing implementation risk.

Ordergroove is a sponsor of the Salesforce conference Connections 19 taking place June 17-19, 2019 in Chicago, IL. To learn more about relationship commerce, join Ordergroove CEO Greg Alvo and retail panelists for the session: “Subscriptions: Building a Predictable and Profitable Recurring Revenue Model” on Monday, June 17 at 6pm CDT.

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About Ordergroove

Ordergroove helps brands and omnichannel retailers practice and achieve Relationship Commerce – shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships – with successful subscription, reorder and membership programs. The company’s unique combination of powerful technology, machine learning and analytics, and unmatched consumer expertise helps top brands and retailers like Walmart, illy, L’Oreal, KIND Snacks, Nestlé and others transform their retail experiences across every channel and thrive within the constantly shifting retail landscape. Ordergroove is headquartered in New York, NY. For information visit


About GNC

GNC’s diversified, omni-channel business model has global reach and a well-recognized, trusted brand, and provides customers with excellent service, product knowledge and solutions. The company reaches consumers worldwide through company-owned retail locations, domestic and international franchisees, e-commerce, joint venture partnerships and key partner distribution agreements. GNC also has exceptional innovation and product development capabilities that support its broad product and brand portfolio. As of March 31, 2019, GNC had approximately 8,200 locations, of which approximately 6,000 retail locations are in the United States (including approximately 2,100 Rite Aid licensed store-within-a-store locations) and the remainder are locations in approximately 50 countries.