Ordergroove Essentials™ to improve omnichannel customer experience

NEW YORK, NY – (October 10, 2019) – Ordergroove, the leader in relationship commerce, today announced that 5 Star Nutrition has chosen Ordergroove Essentials™ on Shopify Plus to advance their subscription program and improve the shopping experience in order to scale recurring customer relationships and revenue.

5 Star Nutrition is an omnichannel retailer of sports nutrition, vitamin and weight management products. They are known for their expert staff and personalized guidance they provide to help customers achieve their specific health and wellness goals. To make it easy for customers to shop and build long-term relationships with the brand, 5 Star Nutrition is moving to Ordergroove’s Relationship Commerce Cloud® platform for increased promotional flexibility and improved control over the subscriber’s journey, with plans to introduce an in-store experience next year.

“Helping our customers get better results is at the core of everything we do,” said Brian Marver, CEO, 5 Star Nutrition. “Ordergroove understands the value we place on building trusted relationships with customers and offering them the flexibility they seek to achieve their health and fitness goals. We are excited to start this journey with Ordergroove to upgrade our subscription program and leverage their experience with both online and POS to further expand our omnichannel experience for our customers.” 

Designed for brands looking to get to market quickly with a program they can drive themselves, Ordergroove Essentials leverages Ordergroove’s years of experience delivering highly successful, enterprise-grade relationship commerce programs for leading brands and retailers. Essentials delivers the critical requirements for innovative brands in the early stages of program growth, including self-service tools that streamline program management and monitoring and a subscription experience that is integrated into the Shopify platform checkout. 

“Launching quickly will allow 5 Star Nutrition to maximize their opportunity with new customers and build LTV with existing customers,” said Greg Alvo, CEO, Ordergroove. “Ordergroove Essentials is an ideal solution for 5 Star Nutrition, and we look forward to partnering with them to rapidly advance their program and grow recurring revenue on the Shopify platform.” 

About 5 Star Nutrition
5 Star Nutrition is an omnichannel retailer of sports nutrition, vitamin and weight management products. They are known for their expert staff and personalized guidance they provide to help customers achieve their specific health and wellness goals. 5 Star Nutrition has 55 retail locations across the US, primarily in the Southeast. 5 Star Nutrition is owned by Defyned Brands, a premier developer, marketer, distributor and multi-channel retailer of best-in-class vitamins, supplements and apparel. Since its founding, Defyned has helped hundreds of thousands of customers reach their health and wellness potential. For information visit https://5starnutritionusa.com/.

About Ordergroove
Ordergroove helps innovative brands enable Relationship Commerce – shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships – with successful subscription, predictive reorder and membership experiences. The company’s unique combination of powerful technology, machine learning and analytics, and unmatched consumer expertise helps top brands like Unilever, L’Oréal, The Honest Company, Walmart, Pepsi, Nestlé and others transform their commerce experiences across every channel and thrive within the constantly shifting commerce landscape. Ordergroove is headquartered in New York, NY. For information visit www.ordergroove.com.

Media Contact:
Barbara Ruane
barbara.ruane@ordergroove.com