In late 2020, Equator Coffees began evaluating new subscription solutions and after speaking with other coffee roasters, chose to migrate to Ordergroove. They signed with Ordergroove in April of 2021 and launched their new subscription experience in July.
“[Our first subscription platform was] a fine partner to allow us to try a lot of different things, but as the platform grew and our customer base grew, we wanted the ability to increase customer flexibility so they could own and operate their own subscription, as well as integrate further with Shopify.”
Through Ordergroove, Equator Coffees’ subscription experience now allows subscribers to easily pause, skip, or cancel their orders. Subscribers can also swap out products, a simple way to combat flavor fatigue and further extend CLV.