Earlier this week, Cheddar revealed that Apple is planning to roll out a subscription-based gaming service, like a Netflix of video games. This is a significant move for the mega-retailer, which is looking to subscription services as its hardware sales have plateaued.Read More
subscription commerce / December 13, 2018
Corporations are discovering the joys of subscription commerce
subscription commerce / December 10, 2018
Supermarkets are reviving the flagging meal kit industry
Driven by niche offerings, data-driven customer insights, and incessant podcast advertising, meal kits were a hot-ticket item as recently as a couple of years ago.Read More
subscription commerce / September 4, 2018
3 key ways data science powers Relationship Commerce.
Mention the term “data science” at a party and people’s eyes will glaze over; mention it an an investor meeting and suitcases of cash will materialize. Mention it anywhere else and people will congratulate you on combining two buzzy words into an even buzzier phrase, but will have very little idea of what you’re talking about.Read More
subscription commerce / August 1, 2018
Subscriptions drive customer lock-in, but that's not necessarily bad for the customers.
In a recent op-ed over at The New York Times, University of Chicago economics professor Austan Goolsbee sounded an alarm around customer lock-in, the phenomenon where consumers rely on a single retailer for products or services because of high switching costs.Read More