A recent study of half a million consumers conducted by Publicis/Sapient and Salesforce found that although 50% of first-time shoppers start with a retailer, only 34% return for their second purchase.Read More
subscription commerce / January 30, 2019
As super-retailers join the subscription game, relationship commerce is more important than ever
subscription commerce / December 13, 2018
Corporations are discovering the joys of subscription commerce
subscription commerce / December 10, 2018
Supermarkets are reviving the flagging meal kit industry
Driven by niche offerings, data-driven customer insights, and incessant podcast advertising, meal kits were a hot-ticket item as recently as a couple of years ago.Read More
subscription commerce / September 4, 2018
3 key ways data science powers Relationship Commerce.
Mention the term “data science” at a party and people’s eyes will glaze over; mention it an an investor meeting and suitcases of cash will materialize. Mention it anywhere else and people will congratulate you on combining two buzzy words into an even buzzier phrase, but will have very little idea of what you’re talking about.Read More
subscription commerce / August 1, 2018
Subscriptions drive customer lock-in, but that's not necessarily bad for the customers.
In a recent op-ed over at The New York Times, University of Chicago economics professor Austan Goolsbee sounded an alarm around customer lock-in, the phenomenon where consumers rely on a single retailer for products or services because of high switching costs.Read More