As NRF 2019 winds its way into the history books, and thousands of retailers, technologists, marketers, and executives make their way out of the Javits Center and out into the surrounding streets of New York, we’re hard at work putting together the highlights from Day 3:
Brandless co-founder and CEO Tina Sharkey explained to a packed house why retail is all about relationships:
IBM’s Bridget Van Kralingen shared some stats about how customer experience is more important than products:
Kroger’s CEO outlined the future of his company’s business, and how it will be focused on problem solving for the customer:
Cyril Bourgois of Groupe Casino neatly summed up some of the key reasons that relationship commerce matters:
The main challenge retailers are facing is higher customers’ expectations, driven by two major #consumption trends: a shift towards the online #economy, bringing disruptions in the shopping experience and a move from standardized consumption to personalized experience. #NRF2019
Warby Parker’s Neil Blumenthal summarized a running theme of NRF2019 — that customer-centric companies are poised to win the next generation of consumers:
“One thing we always do is go back to the customer to see how can we make this better for YOU.” – #TheList19 + Co-founder & Co-CEO @NeilBlumenthal on how @WarbyParker stays at the forefront of the eyeglass space.
Running theme of #NRF2019: Customer-centric companies THRIVE best!
And finally (but most importantly, in our humble opinion), Ordergroove CEO Greg Alvo and former Vitamin Shoppe CEO Colin Watts discussed retail’s transformation into a recurring revenue business model at our Big Ideas session:
“At @VitaminShoppe we realized we had high NPS, great relationships with customers, but we were losing them to marketplaces… Recognizing that we could develop recurring revenue programs with Ordergroove was our Aha! moment.” – Colin Watts #RelationshipCommerce #NRF2019