Black Friday, Small Business Saturday, Museum Store Sunday (oh, it’s real), Cyber Monday, Giving Tuesday, and Travel Tuesday have all come and gone, but the retail madness hasn’t stopped. Here’s everything you need to know about the latest in retail tech.
Phoning It In
A new report from Adobe finds that a little more than one-third of all online Black Friday purchases this year were made on mobile phones, resulting in $2.1 billion in sales. Adobe also predicts that retailers can increase their total holiday revenue by 7.3% if mobile checkout is made easier.
Retailers can increase their holiday revenue by 7.3% with simple mobile checkout
“Retailers have done their part to build better mobile experiences for consumers and turning nearly 10% more smartphone visitors into buyers this Black Friday versus last,” Adobe’s Taylor Schreiner told Quartz. For more number crunching on trends in holiday retail, the entirety of their 2018 Holiday Predictions Report and Holiday Actuals Report is worth checking out
Life, Liberty, and the Pursuit of eCommerce
Is there a revolt against Amazon brewing among brands? Recode takes a look at the latest complaint leveled by consumer brands against the tyrannous reign of Amazon. Specifically, Amazon has begun prohibiting many brands from selling directly to consumers via Amazon Marketplace (i.e. control their sales price), giving these retailers 30 days before their seller account is closed.
Amazon has begun prohibiting many brands from selling directly to consumers
Even consumers seem to be growing restless. Over at Buzzfeed, Katie Notopoulos declares, “[S]omehow Amazon’s website, the place where it sells a gazillion things that make a gazillion dollars...sucks? The experience of shopping on the site itself fails in spectacularly stupid ways.”
The original bed-in-a-box merchants, Casper, are in the midst of a massive retail expansion, planning to open 200 brick-and-mortar retail stores over the next three years. In an interview with The Wall Street Journal, cofounder Philip Krim breaks down the changing face of retail, and shifts in customer expectations.
There’s certainly not a death of retail, there’s just a death of bad retail
The money quote: "There’s certainly not a death of retail, there’s just a death of bad retail. Bad retail is where the customer doesn’t enjoy spending their time doing it."
The reusable coffee cup is getting a tech upgrade. UK coffee chain Costa coffee has introduced the “Clever Cup”, the first reusable coffee cup with integrated contactless payment technology, allowing customers to pay for their mud with a mug. Powered by technology from Barclaycard, the java gimcrack is managed by a smartphone app.
“Today's shoppers are looking for seamless and 'to hand' ways to pay,” Barclays’ Rob Morgan said. “Our wearable chip technology allows almost any accessory to be transformed into a smart payment device, unlocking the benefits of speed and ease in everyday purchases."