After an in-depth discovery phase, the brand implemented Ordergroove’s subscription platform and incorporated our best practices. The brand’s new subscription program made it easy for customers to subscribe to their favorite products and control the cadence of their subscriptions. To drive customer adoptions, they offered 10% and 15% off subscriptions, as well as free shipping.
To grow AOV, the brand implemented Ordergroove’s Instant Upsell feature. With one click, subscribers can quickly add items to their upcoming subscription orders. Instant Upsell acts as a membership experience where shoppers get a perennial discount on any additional items added to their subscription orders. This feature encouraged customers to try new products and shop more frequently with the brand.