Wednesday, October 15th | 12:00 PM ET | 9:00 AM PT
Beyond Discounts: Winning BFCM Without Sacrificing Profitability

Join us for a panel discussion with leaders from across the commerce ecosystem as we explore strategies to maximize BFCM impact without relying solely on discounting.
Panelists will share actionable insights on:
- Delivering experiences that keep customers engaged beyond a single purchase
- Leveraging personalization, messaging, and loyalty to drive repeat sales
- Building operational efficiency into the customer journey to preserve margins
- Redefining “value” in ways that resonate with today’s cost-conscious consumer





