Subscription sales now make up 30% of overall eCommerce revenue, which also helps to increase in-store revenue. Total subscriptions have increased more than 60% in the first seven months of the program and subscribers average two subscriptions per person. What’s been unique to 5 Star’s success is their ability to target consumers who are most likely to stick with their particular brand of protein shakes or pre-workout boosts — and those consumers are now benefiting from significant subscribers discount and free delivery.
5 Star is utilizing Ordergroove’s Instant Upsell to make it simple for consumers to add new products into their subscriptions. Upon implementation, subscriber AOV increased by an average of 18%.