The Power Behind Subscription Services
Results from a new approach to measuring subscriber incremental spend
Do subscription services modify consumer spend? For the majority of Ordergroove clients the answer is yes.
Ordergroove's data scientists measured subscriber incremental spend (subscription-related and otherwise) by examining consumer transaction data across channels, from brick and mortar to eCommerce. Their results determined that there is a 60% lift or higher in incremental spend from brand and retailer subscription consumers.
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