Continuity customers will be your most profitable customers, purchasing up to 300% more per year.
Customers love the convenience but what it means to your business is substantial.
Incremental sales - Lock in your customers and sell 2 – 4x more. When your customers run out of something, they need it right now. They may like shopping with you, but often they will make a purchase at the most convenient place – online or offline. By allowing customers to automatically receive frequent purchases, your customer never runs out and you don’t lose a sale.
Retention – Most online marketing efforts tend to focus on new customer acquisition and conversion, two metrics that drive your business. However, marketers tend to spend less on customer retention, even though it’s cheaper to retain an existing customer (as opposed to acquiring a new one) and far more valuable. When you’re able to better retain your customers, your acquisition and conversion dollars go a lot further.
Reduced acquisition costs – you’re paying to acquire your customers whether it’s through affiliate commissions, paid search or other vehicles. Continuity programs allow you to spread these acquisition costs across more transactions, hence lowering the cost of acquisition for each order. You’re now able to get a lot more out of those affiliate commissions.
Lifetime value – Customer lifetime value is one of the most important measurements to your business. Anytime you have an opportunity to increase the number of sales per customer you’re directly improving the profitability of your business.
OrderGroove spends every day focusing on maximizing the impact of these key metrics on your business.