Management Team
Greg Alvo
Founder and CEO
Greg Alvo is the Founder and CEO of OrderGroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded OrderGroove in 2008 with the vision of improving lifetime value and retention for eCommerce.
Prior to OrderGroove, Greg held a variety of Sales and Business Development roles at Liquidation.com, a $250million B2B overstock eCommerce marketplace, where he was responsible for signing partnerships with some of the largest retailers, manufacturers and distributors in the world to handle their excess inventory through Liquidation.com’s marketplace. In 2006, Liquidation.com went public on the NASDAQ during a successful IPO (LQDT).
Greg is a proud native of Miami, Florida and graduated from George Washington University with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer consulting firm which he grew to over 100 clients nationwide. Greg now lives in New York City where he enjoys the fast paced environment, weeknight delivery (Lantern Thai and Hane Sushi are favorites) and never missing a dull moment with his New York Jets on Sundays. In his free time, Greg most enjoys reading, exercising and spending time with his family and girlfriend Caroline as well as occasionally getting back on the tennis court.

Scott Simonelli
VP of Sales and Services
Scott is responsible for all of OrderGroove’s revenue growth activities including new client partnerships, client success and client retention.
Prior to OrderGroove, Scott helped start Optimost which pioneered online testing and targeting as the first company to bring optimization solutions to the market in 2002. As Vice President of Sales, Scott was instrumental in taking Optimost from inception to a $54million acquisition to Interwoven (IWOV). From that time, Scott managed and built a global Sales and Services organization that worked with over 500 clients across all verticals including Bank of America, Delta Airlines, Barnes and Noble, Walmart, CNN and Google.
Prior to Optimost, Scott was the lead salesperson at Sony Digital Media Ventures where he successfully sold a variety of interactive marketing solutions to businesses like Coca Cola, GE, Universal, Kraft and Microsoft.
Scott graduated from The Catholic University of America with a Bachelor in Music Education and Composition. In his free time Scott enjoys writing and recording music as well as dabbling in new entrepreneurial ventures including Songbright.com, a service for musicians to monetize streaming audio. Most importantly, Scott enjoys spending time with his wife Mary and two sons Sean and Rowan (with a third one on the way!)
Jorge Escobar
VP of Engineering
Jorge Escobar is a technologist, blogger (www.jungleg.com) and social media junkie who fell in love with computers from the first time he saw the Texas Instruments TI-994A.
Prior to OrderGroove, Jorge was ExpoTV’s Director of Technology, a venture-backed SaaS-based Social Commerce platform and user-generated video product review site, where along with a team of talented developers, built and scaled a custom built media management system that manages a library of hundreds of thousands of user generated videos using open source software. Jorge oversaw everything from core platform architecture and development to video storage, scalability, caching and content delivery for major brands including Procter and Gamble, LG Electronics, Sears.com and Shopping.com.
Before ExpoTV, Jorge served as Web Chief Technology Officer for Hispanic Broadcasting Corporation Interactive (now Univision Radio) running software development, project management and network infrastructure for their Hispanic local and radio station portal, Netmio.com.
Jorge has also dabbled with image and 3D animation working as the promotions director for Telesistema Television Network in Ecuador and developing interactive multimedia applications at the Caracas Museum of Natural History.
When not coding, Jorge likes to fly a Cessna Skyhawk 172R over the Hudson, play the current Call of Duty game on his Xbox360 and always enjoys time with his wife and dog Mac in beautiful Bayridge, Brooklyn.
Eric Stucki
VP of Marketing and Optimization
Eric leads OrderGroove’s marketing, testing and optimization strategies to improve program profitability and ROI for clients. His 15-year background in direct marketing and subscription programs include the position of Director of Marketing & Creative Strategy at Webloyalty from 2000-2007. There he established long-standing marketing controls through extensive testing of offers, products and creative execution. Additionally, he helped build the customer service communications and worked on new product development.
His disciplined approach and philosophy are simple and effective: “Test it, beat the control, then do it again”. Eric has also held positions for other leading consumer marketing companies including Walker Digital and Cendant Corporation. Outside of work Eric enjoys traveling, golf (he has a hole in one to his record) and spending time with his wife and son.
Board of Advisors
Julie Constantin
Julie Constantin is co-founder of Constantin Partners, an angel investment partnership focused primarily on seed-stage software and internet infrastructure companies. Julie brings more than nineteen years of venture experience to her portfolio companies, which include Bazaarvoice, Tripwire Security Systems, EzRez, Coremetrics, Experience Project, and Samba. She is a board member of The V Foundation for Cancer Research and the co-founder of The V Foundation Wine Celebration – a charity wine auction – which has raised over $33 million to fund ground-breaking cancer research. She holds an MBA in Finance from The Wharton School, University of Pennsylvania, and a BS in Entrepreneurial and Strategic Management, also from The Wharton School.
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Miles Fawcett
Miles founded iapps in 1994 creating an organization that uses Internet technology to effect social change. His leadership has guided iapps to work with over half of the top twenty foundations in the US and win close to a hundred awards for design, business, and workplace innovation. In 2007, iapps was sold to Bridgeline Software. Miles has launched other ventures including Urban Alarm, a physical security company, and other media and internet based projects. Miles graduated from the Park School of Communications at Ithaca College.
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Michael Goldstein
Michael Goldstein is a serial entrepreneur focused on online subscription businesses. Michael has twelve years of experience in online business and marketing, six of which have been spent in the magazine subscription business. He is currently Founder and President of DealPal, which acquires customers for advertisers by bundling advertisers services with relevant products. Prior to DealPal, Michael was chief marketing officer of Magazines.com, resulting from an acquisition of his company, Magazine-of-the-Month. Magazine-of-the-Month was a direct marketing company that offered publisher circulation programs and corporate magazine promotion programs. Michael graduated from Boston University with a degree in Environmental Policy.
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Mark KressMark Kress is the Founder and CEO of Spencer Forrest, Inc. the leading manufacturer of cosmetic products designed to enhance the appearance of thinning hair in men and women. Mark greatly built his business by focusing on customer retention and continuity marketing.
Prior to launching Spencer Forrest, Mark was a broadcasting entrepreneur and a pioneer in the televised home shopping industry. His very first product line is still airing on QVC after 20 years and has amassed among the highest sales of any product line sold through this medium. He was also instrumental in creating the first nationally televised program which combined a talk show format with direct product sales.
Paul Miller
Paul is currently President at Enservio, the leading provider of contents valuation services to property carriers nationwide.
Prior to joining Enservio, Paul was Senior Vice President, Direct Commerce for Sears Holdings Corp., where he had complete P&L responsibility for Sears and Kmart internet and catalog properties (#5 on Internet Retailer top 500). Before joining Sears, Paul held the position of Vice President of eCommerce for Williams-Sonoma. During his tenure at Williams-Sonoma, he grew website revenues to a level beyond that of catalog sales through a series of innovative marketing and sales programs. Also, while at Williams-Sonoma, Paul was on the Board of Directors of Shop.org.
Earlier in his career, Paul held a variety of increasingly responsible positions in retail marketing for both small and large organizations. Paul has been a featured speaker at a number of retail business development seminars and serves in an advisory capacity to both startup and established Internet-based providers of goods and services. Paul earned his B.S from the University of Toronto and his M.B.A from York University.
Michael Osborne
Michael is Chief Revenue Officer at Bazaarvoice, responsible for driving Bazaarvoice’s growth through expansion of the client base, partnerships, and revenue. Prior to joining Bazaarvoice, Michael served as Director of Client Services at Coremetrics where he led a large team of Account Executives and Account Analysts responsible for more than $30 million in annualized revenue. Michael and his team directly managed and grew the relationships with clients such as Bank of America, Victoria’s Secret, Columbia House, and many more. Michael’s expertise is in sales leadership, achieving growth goals, and building and motivating world-class teams of sales and service people coupled with a strong understanding of how online businesses operate.
Michael previously worked as Presales and Partner Manager at Trilogy Software, an enterprise software firm specializing in solving the most complex business problems through technology solutions. Michael worked directly with Accenture and IBM Global Services to facilitate Trilogy implementations across numerous financial services clients. Before that, Michael worked with companies such as Intel and Microsoft, leveraging his BS in Electrical and Computer Engineering from Carnegie Mellon University.
Shane Spitzer
Shane currently serves on the Board of Directors of The Betty Mills Company, a leading e-commerce supplier of cleaning, janitorial supply, food & vending and office products. BettyMills.com is listed as one of America’s largest 500 e-retailers in Internet Retailer’s 2009 Top 500 Guide.
Prior to this, Shane was the Senior Vice President of Business Development for Webloyalty.com. During Shane’s tenure the company grew from inception (1999) to $143.9 million FY2006 revenues. Shane was responsible for all business development and sales functions resulting in enrollment of 2+ million online paying subscribers in 8 years. In 2005 Webloyalty.com sold a significant stake to General Atlantic, a $15 billion private equity firm.
Earlier in his career, Shane held business development positions in a variety of dot com’s and large corporations including, GetSmart.com, Match.com and Hertz Corporation. Shane holds a B.B.A. in Business from Baruch College, CUNY. Shane enjoys playing acoustic guitar, scuba diving and snowboarding in his spare time.
Mark Wachen
Mark is the Founder and former CEO of Optimost, the pioneers of multivariable testing and optimization on the Internet. Interwoven/Autonomy acquired Optimost in 2007. Mark served as Managing Director of Optimost after the acquisition until 2009.
Prior to Optimost, Mark was Vice President of Online Ventures and Business Development for Sony Music Entertainment, overseeing a wide variety of Internet initiatives. He was also the CEO of Indimi, a company majority-owned by Sony, and led acquisitions of InfoBeat, AdTools, and DailyRating, as well as Sony Music’s investments in Spinner and the launch of the Sony Music Online website in 1994.
Mark earned an MBA from Harvard Business School and graduated summa cum laude with a BA from Dartmouth College.