Founder and Chief Executive Officer
Greg Alvo is the Founder and CEO of OrderGroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded OrderGroove in 2008 with the vision of improving lifetime value and retention for eCommerce.
Prior to OrderGroove, Greg held a variety of Sales and Business Development roles at Liquidation.com, a $250million B2B overstock eCommerce marketplace, where he was responsible for signing partnerships with some of the largest retailers, manufacturers and distributors in the world to handle their excess inventory through Liquidation.com’s marketplace. In 2006, Liquidation.com went public on the NASDAQ during a successful IPO (LQDT).
Greg is a proud native of Miami, Florida and graduated from George Washington University with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer consulting firm which he grew to over 100 clients nationwide. Greg now lives in New York City where he enjoys the fast paced environment, weeknight delivery (Lantern Thai and Hane Sushi are favorites) and never missing a dull moment with his New York Jets on Sundays. In his free time, Greg most enjoys reading, exercising and spending time with his family and wife Caroline as well as occasionally getting back on the tennis court.
Chief Operating Officer
Mike is responsible for the overall day to day operations at OrderGroove – specifically making sure that our clients are delighted by our level of service to both them and their consumers.
Prior to OrderGroove Mike held several Vice President roles at Bazaarvoice, the Austin based ratings & reviews company who successfully completed both an initial and follow-on public offering during his tenure. At the time of his departure he was heading up their Client Solutions group with a team of nearly 150 people and held responsibility for over $50m in annual revenue.
Before Bazaarvoice Mike worked for the enterprise search solution vendor Endeca Technologies (now part of Oracle) as their Vice President of International Professional Services responsible for their client base outside of North America & Canada. Prior to that he worked for Business Objects as the EMEA Director of their Enterprise Performance Management service line.
Originally from London, Mike is learning to acclimatize to the New York weather after spending the last 2.5 years in Austin, Texas. In his free time he enjoys the occasional round of golf when his young sons Charlie & Harry allow it, cooking for the family, and catching up on British TV with a glass of good wine and his wife Cathie.
Jorge Escobar is a technologist, blogger (www.jungleg.com) and social media junkie who fell in love with computers from the first time he saw the Texas Instruments TI-994A.
Prior to OrderGroove, Jorge was ExpoTV’s Director of Technology, a venture-backed SaaS-based Social Commerce platform and user-generated video product review site, where along with a team of talented developers, built and scaled a custom built media management system that manages a library of hundreds of thousands of user generated videos using open source software. Jorge oversaw everything from core platform architecture and development to video storage, scalability, caching and content delivery for major brands including Procter and Gamble, LG Electronics, Sears.com and Shopping.com.
Before ExpoTV, Jorge served as Web Chief Technology Officer for Hispanic Broadcasting Corporation Interactive (now Univision Radio) running software development, project management and network infrastructure for their Hispanic local and radio station portal, Netmio.com.
Jorge has also dabbled with image and 3D animation working as the promotions director for Telesistema Television Network in Ecuador and developing interactive multimedia applications at the Caracas Museum of Natural History.
When not coding, Jorge likes to fly a Cessna Skyhawk 172R over the Hudson, play the current Call of Duty game on his Xbox360 and always enjoys time with his wife and dog Mac in beautiful Bayridge, Brooklyn.
Chief Technology Officer
Ofir is leading OrderGroove’s Engineering team to build the world’s leading cloud-based Subscription Retail platform.
Prior to OrderGroove, Ofir was the CTO at GroupCommerce, building a SaaS based eCommerce platform for audience owners. Before his time at GroupCommerce, Ofir was the Vice President of Engineering at TheLadders.com, the leading +$100K online recruitment service. In this position he grew the engineering team from 15 to 65 engineers over the course of five years.
Before coming to NYC Ofir spent nine years working in the San Francisco Bay Area. He spent six years building automated testing and monitoring products at Mercury, which got acquired by HP for a $4.5B. He spent three years working for Checkpoint Technology, the leading Internet Security software. Prior to that, had Ofir co-founded an offshore development center in Russia which was sold after three years to a leading IT consulting firm based in Germany.
Originally from Israel, Ofir now lives in NJ with his wife Laili and 2 boys Emanuel and Gabriel. In his free time he enjoys any form of aqua sports and playing basketball with the local league.
Vice President of Sales
Scott is responsible for all of OrderGroove’s revenue growth activities including new client partnerships, client success and client retention.
Prior to OrderGroove, Scott helped start Optimost which pioneered online testing and targeting as the first company to bring optimization solutions to the market in 2002. As Vice President of Sales, Scott was instrumental in taking Optimost from inception to a $54million acquisition to Interwoven (IWOV). From that time, Scott managed and built a global Sales and Services organization that worked with over 500 clients across all verticals including Bank of America, Delta Airlines, Barnes and Noble, Walmart, CNN and Google.
Prior to Optimost, Scott was the lead salesperson at Sony Digital Media Ventures where he successfully sold a variety of interactive marketing solutions to businesses like Coca Cola, GE, Universal, Kraft and Microsoft.
Scott graduated from The Catholic University of America with a Bachelor in Music Education and Composition. In his free time Scott enjoys writing and recording music as well as dabbling in new entrepreneurial ventures including Songbright.com, a service for musicians to monetize streaming audio. Most importantly, Scott enjoys spending time with his wife Mary, two sons Sean and Rowan, newborn daughter Nora and dog Seamus.
Board of Advisors
Julie is the managing director and founder of Allegro Venture Partners. She brings twenty three years of venture experience to her portfolio companies, which include OrderGroove, Mass Relevance, Comparemetrics, Bazaarvoice, and Kanjoya. Prior to AVP, she was the founder of another seed stage venture fund, Constantin Partners. She is on the Board of The V Foundation for Cancer Research and is the co-founder and Chair of The V Foundation Wine Celebration – a charity wine auction – which has raised over $45 million for cancer research. She holds an MBA in Finance from The Wharton School, University of Pennsylvania and a Bachelor of Science in Entrepreneurial and Strategic Management also from The Wharton School.
Peter S. Fader
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and co-director of the Wharton Interactive Media Initiative. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Among other topics in this general area, Professor Fader has focused on modeling customer retention and lifetime value and the differences/interplay between contractual (i.e., subscription) and noncontractual (i.e., transactional) patterns of customer behavior. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.
Michael Goldstein is a serial entrepreneur focused on online subscription businesses. Michael has twelve years of experience in online business and marketing, six of which have been spent in the magazine subscription business. He is currently Founder and President of DealPal, which acquires customers for advertisers by bundling advertisers services with relevant products. Prior to DealPal, Michael was chief marketing officer of Magazines.com, resulting from an acquisition of his company, Magazine-of-the-Month. Magazine-of-the-Month was a direct marketing company that offered publisher circulation programs and corporate magazine promotion programs. Michael graduated from Boston University with a degree in Environmental Policy.
Mark Kress is the Founder and CEO of Spencer Forrest, Inc. the leading manufacturer of cosmetic products designed to enhance the appearance of thinning hair in men and women. Mark greatly built his business by focusing on customer retention and continuity marketing.
Prior to launching Spencer Forrest, Mark was a broadcasting entrepreneur and a pioneer in the televised home shopping industry. His very first product line is still airing on QVC after 20 years and has amassed among the highest sales of any product line sold through this medium. He was also instrumental in creating the first nationally televised program which combined a talk show format with direct product sales.
Dennis Morgan is a digital media and software executive with over 20 years of experience in finance and corporate development. He has served as the CFO of four venture-backed technology companies. Most recently, he helped lead Buddy Media through its explosive growth and sale to Salesforce.com for $745 million. Prior to his CFO roles, he was Vice President of Corporate Finance at Yahoo where he led the corporate finance efforts for over $5 billion in acquisitions and business development deals. Dennis began his career as an investment banker at Alex. Brown and Sons and at Thomas Weisel Partners. Dennis earned an MBA from the Darden School at the University of Virginia, where he was a Shermet Scholar, and a BA from Dartmouth College.
Michael is Chief Revenue Officer at Bazaarvoice, responsible for driving Bazaarvoice’s growth through expansion of the client base, partnerships, and revenue. Prior to joining Bazaarvoice, Michael served as Director of Client Services at Coremetrics where he led a large team of Account Executives and Account Analysts responsible for more than $30 million in annualized revenue. Michael and his team directly managed and grew the relationships with clients such as Bank of America, Victoria’s Secret, Columbia House, and many more. Michael’s expertise is in sales leadership, achieving growth goals, and building and motivating world-class teams of sales and service people coupled with a strong understanding of how online businesses operate.
Michael previously worked as Presales and Partner Manager at Trilogy Software, an enterprise software firm specializing in solving the most complex business problems through technology solutions. Michael worked directly with Accenture and IBM Global Services to facilitate Trilogy implementations across numerous financial services clients. Before that, Michael worked with companies such as Intel and Microsoft, leveraging his BS in Electrical and Computer Engineering from Carnegie Mellon University.
Shane currently serves on the Board of Directors of The Betty Mills Company, a leading e-commerce supplier of cleaning, janitorial supply, food & vending and office products. BettyMills.com is listed as one of America’s largest 500 e-retailers in Internet Retailer’s 2009 Top 500 Guide.
Prior to this, Shane was the Senior Vice President of Business Development for Webloyalty.com. During Shane’s tenure the company grew from inception (1999) to $143.9 million FY2006 revenues. Shane was responsible for all business development and sales functions resulting in enrollment of 2+ million online paying subscribers in 8 years. In 2005 Webloyalty.com sold a significant stake to General Atlantic, a $15 billion private equity firm.
Earlier in his career, Shane held business development positions in a variety of dot com’s and large corporations including, GetSmart.com, Match.com and Hertz Corporation. Shane holds a B.B.A. in Business from Baruch College, CUNY. Shane enjoys playing acoustic guitar, scuba diving and snowboarding in his spare time.
Raul Vazquez was executive vice president of Global eCommerce for Walmart’s developed markets, responsible for defining multi-channel strategies and delivering financial results. Raul served in several leadership roles during his tenure at Walmart including executive vice president and president of Walmart’s west geographic business unit, and president and CEO of Walmart.com.
Before joining Walmart in 2002, Raul worked at startup companies within the ecommerce industry. Prior to that time, he spent several years at a boutique consulting firm that specializes in competitive strategy for Fortune 100 firms, and as an industrial engineer at Baxter Healthcare.
Raul is a graduate of the Wharton Business School, University of Pennsylvania, and also received bachelor’s and master’s degrees in industrial engineering from Stanford University.
Mark is the Founder and former CEO of Optimost, the pioneers of multivariable testing and optimization on the Internet. Interwoven/Autonomy acquired Optimost in 2007. Mark served as Managing Director of Optimost after the acquisition until 2009.
Prior to Optimost, Mark was Vice President of Online Ventures and Business Development for Sony Music Entertainment, overseeing a wide variety of Internet initiatives. He was also the CEO of Indimi, a company majority-owned by Sony, and led acquisitions of InfoBeat, AdTools, and DailyRating, as well as Sony Music’s investments in Spinner and the launch of the Sony Music Online website in 1994.
Mark earned an MBA from Harvard Business School and graduated summa cum laude with a BA from Dartmouth College.