Professional Access & OrderGroove Partner to Bring Subscription Commerce Programs to ATG Clients
New York, NY – May 18, 2011 – OrderGroove, a pioneer in subscription programs that increase purchase frequency, customer retention and lifetime value, and Professional Access, an accredited and preferred implementation partner of ATG (Art Technology Group), today announced a strategic partnership to bring OrderGroove’s RetentionEngine™ platform to ATG’s global client base. Via a pre-built integration between ATG Commerce and the OrderGroove, SaaS-based RetentionEngine platform, ATG clients will be able to quickly and easily deploy powerful, consumer-friendly subscription programs that are seamlessly integrated with their existing ATG infrastructure. These high-impact subscription programs can be launched and optimized anywhere on a merchant site – in a fraction of the time, cost and effort.
“We are continually looking for new technology partners that can move the needle for the ATG client base,” said Anubhav Raina, CTO at Professional Access, which serves Best Buy, Lexmark, OfficeMax, and Urban Outfitters, among others. “We took a deep look at OrderGroove and were very impressed by both the sophistication of the core technology as well as the ease of integration for ATG clients. We’re very excited to be developing this integration for the ATG platform to allow ATG clients to get to market with the OrderGroove platform in a fraction of the time and effort.”
“We have seen a tremendous acceleration in the adoption of subscription programs over the past twelve months as a means of maximizing customer retention and lifetime value and are very pleased to partner with Professional Access, who has a deep and intimate knowledge of the ATG Platform. With the pre-built integration, we will be able to extend the benefits of OrderGroove’s subscription platform to ATG clients who include some of the most well known and innovative retailers in the world, said Greg Alvo, OrderGroove founder and CEO.
OrderGroove’s RetentionEngine™ for ATG
Through Professional Access’ pre-built integration with ATG, OrderGroove’s RetentionEngine Platform will be seamlessly integrated into a client’s existing ATG implementation to offer shoppers the opportunity to turn any purchase into a subscription that the customer has complete control over and managed within a shopper’s existing account. This includes clear options for changing a delivery schedule, including accelerating orders, skipping orders or opting out of a subscription. OrderGroove also provides subscription email notifications for key events such as subscriptions started, order reminders, subscriptions canceled, items added to upcoming orders and more – so that customers are always in full control of their subscriptions.
Clients also get immediate access to subscription analytics, reports and customer service tools allowing the retailer to better understand its subscriber base and the impact on their business and operations. Subscription offers are routinely tested and optimized with OrderGroove’s team of Retention Experts, to further drive response and retention to the program.
About OrderGroove
OrderGroove is a pioneer in subscription programs that deliver real value to consumers and retailers. The company’s revolutionary SaaS-based RetentionEngine Platform coupled with a team of subscription marketing experts allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers – dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. The company is privately held and headquartered in New York, NY. For more information, please see www.ordergroove.com.
About Professional Access
Professional Access (PA), established in 1993, is an accredited and preferred ATG development partner and Information Technology & Management firm headquartered in the US. Over the years Professional Access has distinguished themselves as a creditable partner in the Global Strategic Outsourcing and System Integration space. PA has distinguished itself as a provider of exceptional consulting and technology solutions to help businesses adapt to the constantly changing marketplace.