OrderGroove

OrderGroove Raises $6.7 Million in Funding to Accelerate Growth & Innovation in Subscription and Membership Commerce

OrderGroove, a pioneer and leader in subscription and membership commerce, today announced that it has secured more than $6.7 million in venture capital financing. Fung Capital USA led the oversubscribed Series B round, with additional investment from Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, Bee Partners, as well as former Walmart.com CEO Raul Vazquez and NEW Corporation’s Chairman Fred Schaufeld. OrderGroove will use the funds to introduce new products and services to the platform, add key new hires in engineering, services, sales and marketing, as well as rapidly move into new verticals and channels. Read article

Freshpair.com Taps OrderGroove to Delight Customers With the Men’s Underwear Club

Buying underwear just got better. OrderGroove today announced the launch of the new Freshpair Men’s Underwear Club. Now members can discover the most sought-after men’s underwear styles at the very beginning of the season. Items are handpicked by Freshpair’s Expert Stylists and shipped right to each member’s doorstep for a sexy, stylish surprise.

The Men’s Underwear Club delivers three pairs of the newest styles every three months. Members answer a few questions to determine their size and style and Freshpair’s expert stylists select the most anticipated styles, colors, patterns, and fabrics from a wide variety of top brands. Read article

Swanson Health Products Launches OrderGroove to Power New Subscription Commerce Program

OrderGroove, a pioneer in subscription programs that deliver increases in customer retention, lifetime value and purchase frequency, today announced that Swanson Health Products launched its new subscription program on the OrderGroove RetentionEngine platform. Through OrderGroove, Swanson will offer customers the ability to turn any purchase into a convenient subscription that is easily managed through their existing account. Over 40 leading websites across multiple retail verticals have turned to OrderGroove to launch subscription programs, and OrderGroove is working closely with Swanson Health Products to set a new standard for vitamins, supplements and natural health products that provides an exceptional, differentiated shopping experience while boosting customer retention and lifetime value. Read article

Growth Charting: OrderGroove Helps E-Commerce Retain and Grow

Founded in 2008, OrderGroove is a platform that allows online consumers to subscribe to frequently purchased products via the website they’re ordering from, as well as discover products they may not have otherwise known about. When purchasing products from an e-commerce website, the OrderGroove platform allows the consumer to pre-order the product for future use, as well as subscribe to additional future orders and view suggested new and related products. Whether you’re purchasing a pair of socks, or packets of tea, OrderGroove’s platform allows you to schedule your next shipment—and the one after that, and the one after that, too. Read article

Secrets of Successful Subscription Commerce

It takes skill and expertise to deliver a program that builds consumer goodwill and sales—and the stakes are high. Executed correctly, subscription commerce programs rapidly grow top-line revenue and improve margins by turning one-time customers into lifetime relationships. But woe to the retailer who leaves consumers feeling tricked into purchases they don’t want. In the era of social media, there is no room for a subscription misstep.

Subscription commerce programs are deceptively complex and getting it right is paramount. Here are six ways to make sure you deliver a high-value service to loyal customers, while also attracting new customers searching for ways make their lives easier and more fun. Read article

Loyal Customers, One Box at a Time

Steady customers are vital to every business, but imagine having customers so loyal that you can rely on their business like clockwork. That’s the beauty of subscription commerce—the “product-of-the-month” model—in which customers pay a regular fee, usually monthly, for a box of products delivered to their door. Read article

Former Walmart.com CEO Joins OrderGroove Advisory Board

OrderGroove, a pioneer in subscription commerce programs that help brands identify and interact with their most valuable customers, welcomed Raul Vazquez as the newest member of the OrderGroove Advisory Board. An ecommerce veteran, Vazquez brings expertise and leadership in ecommerce and retail to OrderGroove, including hands-on, global leadership experience at Walmart and Walmart.com in marketing and operations, among other roles. As an Advisor, he will provide strategic insights and guidance to OrderGroove including a focus on OrderGroove’s product development and roadmap as well as marketing initiatives as the company continues to develop its leading subscription platform for retailers around the world. Read article

Building Customer Loyalty Through Frequency and Familiarity

Many start their day with a trip to the gym; others, with a soothing cup of tea. No matter how it begins, as the day ticks by, both work activities and home chores fill the time. However, many may not realize that much of their routine can be simplified through subscriptions. Read article

Freshpair.com Launches “Freshpair Subscriptions” on OrderGroove Platform

OrderGroove, a pioneer in subscription commerce programs that increase purchase frequency, retention and customer lifetime value, today announced that Freshpair.com, the go-to destination for men’s and women’s underwear and intimates, has launched its new subscription program on the OrderGroove subscription commerce platform. The new program, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks and even shapewear. Through OrderGroove, Freshpair customers can easily adjust the content and frequency of each shipment to suit their needs. Read article

Freshpair.com Launches Underwear Subscription Service

What do toothpaste, coffee and underwear have in common? All three are considered daily essentials for most Americans, causing them to keep a fresh supply in stock—except the underwear. A recent Freshpair.com poll revealed that 70 percent of Americans wear “expired” underwear and bras that are torn, overworn, stretched out and stained, simply because they don’t have time to shop or can’t find their style or size in local stores. The solution, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks, even shapewear. Customers can easily adjust the quantity, content and frequency of each shipment to suit their needs. Read article

Using Subscription Commerce to Retain High-Value Customers

According to the Internet Advertising Bureau, global companies will spend $69 billion on online marketing this year. That number will reach $100 billion by 2014. These billions of dollars are spent for one goal: to acquire new customers. From paid search, display and video to email, social marketing and website optimization, online marketing has become a key business driver for almost every industry worldwide. Read article

OrderGroove CEO Selected to Speak at Biztech@Wharton Conference

OrderGroove, a pioneer in subscription commerce programs that enable brands to identify and interact with their most valuable customers, today announced that OrderGroove founder and CEO Greg Alvo has been chosen to present at the 2011 Biztech@Wharton conference. Alvo was named to the “Subscriptions” panel based on OrderGroove’s innovation and success in delivering hosted subscription and product discovery club programs to retailers across a broad range of verticals ranging from apparel to office supplies. Read article

Subscription Programs: Turn Holiday Shoppers Into Repeat Customers

As a small business owner, marketing is undoubtedly a large part of your budget. And the stakes are never higher than during the high-volume holiday season.  From now through December, shoppers are primed to browse and purchase, and therefore, paid search, email, daily deals, website optimization, display and video ads and social marketing are on the top of your priority list.
But once you get that expensive holiday shopper, how do you keep them coming back? Read article

Auto-subscription Service Keeps Customers Engaged

ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove’s auto-subscription technology in January to turn one-time customers into returning ones. The Davie, Fla.-based company made more than 30,000 products available as part of its ReStocker Auto Delivery program to ensure its customers “don’t go back to Google” after making their first purchase through the site, says ReStockIt CEO David Redlich. 
Read article

Professional Access & OrderGroove Partner to Bring Subscription Commerce Programs to ATG Clients

OrderGroove, a pioneer in subscription programs that increase purchase frequency, customer retention and lifetime value, and Professional Access, an accredited and preferred implementation partner of ATG (Art Technology Group), today announced a strategic partnership to bring OrderGroove’s RetentionEngine™ platform to ATG’s global client base.  Via a pre-built integration between ATG Commerce and the OrderGroove, SaaS-based RetentionEngine platform, ATG clients will be able to quickly and easily deploy powerful, consumer-friendly subscription programs that are seamlessly integrated with their existing ATG infrastructure. These high-impact subscription programs can be launched and optimized anywhere on a merchant site – in a fraction of the time, cost and effort.  Read article

ReStockIt.com Uses OrderGroove to Boost B2B Customer Experience

Palm Desert, CA – February 23, 2011 – OrderGroove, a pioneer in subscription programs that deliver increases in customer retention and purchase frequency, today announced that ReStockIt.com, a leading online retailer offering supplies for small businesses and restaurants, is the first office supplies retailer to introduce a subscription program that makes re-ordering products quick, easy and convenient for customers. Read article

ReStockIt.com Uses OrderGroove to Boost B2B Customer Experience and Drive Sales via Subscriptions

PALM DESERT, Calilf.–(BUSINESS WIRE)–eTail West – OrderGroove, a pioneer in subscription programs that deliver increases in customer retention and purchase frequency, today announced that ReStockIt.com, a leading online retailer offering supplies for small businesses and restaurants, is the first office supplies retailer to introduce a subscription program that makes re-ordering products quick, easy and convenient for customers. Branded “ReStocker” and leveraging OrderGroove’s RetentionEngineTM Subscription Platform, ReStockIt.com now offers customers the opportunity to receive their preferred products on a regular basis by turning any purchase into an easily-managed subscription. The company’s small business customers have quickly embraced the new ReStocker Auto Delivery capabilities, easing the burden on business owners and office managers while providing ReStockIt.com with a proven way to boost their business through an increase in customer retention and sales. Read article

Spencer Forrest uses online subscription campaign for hair-raising results

Spencer Forrest, a provider of hair-loss treatments, wanted to keep customers happy, and encourage them to become repeat buyers. Shoppers who sign up for regular deliveries of the company’s hair-thickening Toppik products, or its baldness-concealing Couvre line, spent an average of $802 on Spencer Forrest products over the past three years. Regular customers who were not members of any program spent only $302, said the company. Consumers who signed up for the company’s program continued ordering for an average of 28 months, compared to an average of 14 months for non-subscribers. Read article

OrderGroove Welcomes Professor Peter Fader to Board of Advisors

NEW YORK–(BUSINESS WIRE)–OrderGroove, a pioneer in continuity programs that deliver real value to consumers and retailers, today announced that noted marketing researcher and expert Peter Fader has joined the company’s Board of Advisors. Professor Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School at the University of Pennsylvania and is widely regarded as a leading authority on customer retention and customer lifetime value. In his role as Advisor, he will provide ongoing strategic guidance and help OrderGroove develop innovative tools that empower retailers to more effectively measure, benchmark and optimize continuity programs, as well as build new ROI models. Read article

Solution Spotlight: OrderGroove Provides Subscription-Based Tools To Enhance Online Loyalty

OrderGroove’s technology is designed to allow retailers to tap the power of convenience to turn new and existing customers into repeat buyers — with the ultimate goal of increasing sales, building customer retention, maximizing lifetime value and slashing customer defection rates. Read article

Online-only retailer FiltersFast boosts customer retention by selling subscriptions

Given that consumers are regularly in the need for water and air filters, online-only filter retailer Filters Fast LLC has long known that key to customer retention is reminding consumers that it’s time to change their filters.

“It’s hard to remember to buy and change your filters—it’s not the first thing you think of,” says Ray Scardigno, Filters Fast president. Read article

OrderGroove Launches RetentionEngine Platform to Drive Sales Through Subscriptions

OrderGroove, a pioneer in continuity programs that deliver real value to consumers and retailers, today unveiled its RetentionEngineTM Platform, a revolutionary new SaaS-based subscription solution that allows online retailers to successfully compete on convenience to lock in customers, drive repeat purchases and increase the frequency of those purchases. Through the RetentionEngine Platform, retailers can now easily offer shoppers the opportunity to turn any purchase into a subscription or club that the customer has complete control over and that is managed within a shopper’s existing account. By focusing on retention and sustained customer value as the areas where margins are made, OrderGroove is able to significantly boost revenue and simultaneously increase cost savings for retailers who are struggling to get more out of the billions they spend on customer acquisition (search, social, mobile) each year. Read article