OrderGroove

Building Customer Loyalty Through Frequency and Familiarity

Monday, February 13, 2012

As the subscription economy expands to new and varied industries, businesses aim to retain customers through convenience, consistency, and relevance.

Many start their day with a trip to the gym; others, with a soothing cup of tea. No matter how it begins, as the day ticks by, both work activities and home chores fill the time. However, many may not realize that much of their routine can be simplified through subscriptions. Read article

Freshpair.com Launches “Freshpair Subscriptions” on OrderGroove Platform

Friday, February 10, 2012

Freshpair.com allows customers to experience the ultimate convenience with automatic underwear replenishment service.

OrderGroove, a pioneer in subscription commerce programs that increase purchase frequency, retention and customer lifetime value, today announced that Freshpair.com, the go-to destination for men’s and women’s underwear and intimates, has launched its new subscription program on the OrderGroove subscription commerce platform. The new program, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks and even shapewear. Through OrderGroove, Freshpair customers can easily adjust the content and frequency of each shipment to suit their needs. Read article

Freshpair.com Launches Underwear Subscription Service

Wednesday, February 8, 2012

Freshpair Subscriptions makes it easy for men and women to stay stocked up with the most overlooked household essential–underwear–in an easy, affordable way that works with every lifestyle.

What do toothpaste, coffee and underwear have in common? All three are considered daily essentials for most Americans, causing them to keep a fresh supply in stock—except the underwear. A recent Freshpair.com poll revealed that 70 percent of Americans wear “expired” underwear and bras that are torn, overworn, stretched out and stained, simply because they don’t have time to shop or can’t find their style or size in local stores. The solution, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks, even shapewear. Customers can easily adjust the quantity, content and frequency of each shipment to suit their needs. Read article

Using Subscription Commerce to Retain High-Value Customers

Wednesday, December 7, 2011

Well, there’s a method that works to “lock in” high-value customers: subscription commerce. Retailers ranging from Amazon to Sally Beauty Supply are already deploying subscription commerce programs to improve customer retention, boost repeat purchases and deliver a superior customer experience.

According to the Internet Advertising Bureau, global companies will spend $69 billion on online marketing this year. That number will reach $100 billion by 2014. These billions of dollars are spent for one goal: to acquire new customers. From paid search, display and video to email, social marketing and website optimization, online marketing has become a key business driver for almost every industry worldwide. Read article

OrderGroove CEO Selected to Speak at Biztech@Wharton Conference

Friday, December 2, 2011

Alvo’s panel, “Subscriptions and the Importance of Access”, takes a deep dive into how the subscription model can be applied to physical goods to deliver items most consumers may have never discovered themselves – and be used proactively as a marketing tool for retailers to retain and maximize the lifetime value of their best customers.

OrderGroove, a pioneer in subscription commerce programs that enable brands to identify and interact with their most valuable customers, today announced that OrderGroove founder and CEO Greg Alvo has been chosen to present at the 2011 Biztech@Wharton conference. Alvo was named to the “Subscriptions” panel based on OrderGroove’s innovation and success in delivering hosted subscription and product discovery club programs to retailers across a broad range of verticals ranging from apparel to office supplies. Read article

Subscription Programs: Turn Holiday Shoppers Into Repeat Customers

Friday, November 7, 2011

Of course, not every customer will sign up for a subscription. But if 3% of your customers enroll, you will see a significant boost in revenue. Our data show that these customers purchase 2-4x more frequently with no additional marketing spend on your part.

As a small business owner, marketing is undoubtedly a large part of your budget. And the stakes are never higher than during the high-volume holiday season.  From now through December, shoppers are primed to browse and purchase, and therefore, paid search, email, daily deals, website optimization, display and video ads and social marketing are on the top of your priority list.
But once you get that expensive holiday shopper, how do you keep them coming back? Read article

Auto-subscription Service Keeps Customers Engaged

Satudray, October 1, 2011

In the seven months since its auto-delivery program went live, ReStockIt witnessed a 300% increase in 
orders per customer. Three percent of customers exposed to the subscription offer have signed up, a 1% improvement on ReStockIt’s initial subscription marketing and optimization program.

ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove’s auto-subscription technology in January to turn one-time customers into returning ones. The Davie, Fla.-based company made more than 30,000 products available as part of its ReStocker Auto Delivery program to ensure its customers “don’t go back to Google” after making their first purchase through the site, says ReStockIt CEO David Redlich. 
Read article

OrderGroove Partners With Magento to Bring Subscription eCommerce to Magento Customers

NEW YORK, NY–(Marketwire – Jun 13, 2011) – OrderGroove, a pioneer in subscription programs that increase purchase frequency, customer retention and lifetime value, and Magento, the global open source eCommerce platform leader, today announced a partnership to bring OrderGroove’s RetentionEngine™ platform to Magento customers across the globe. Through this partnership, Magento’s 100,000+ merchants can quickly and easily deploy powerful, consumer-friendly subscription programs that are seamlessly integrated within the Magento eCommerce platform — now in a fraction of the time, cost and effort. These high-impact subscription programs can be launched and optimized anywhere on a merchant site to deliver an immediate impact to the bottom line. Read article

Professional Access & OrderGroove Partner to Bring Subscription Commerce Programs to ATG Clients

OrderGroove, a pioneer in subscription programs that increase purchase frequency, customer retention and lifetime value, and Professional Access, an accredited and preferred implementation partner of ATG (Art Technology Group), today announced a strategic partnership to bring OrderGroove’s RetentionEngine™ platform to ATG’s global client base.  Via a pre-built integration between ATG Commerce and the OrderGroove, SaaS-based RetentionEngine platform, ATG clients will be able to quickly and easily deploy powerful, consumer-friendly subscription programs that are seamlessly integrated with their existing ATG infrastructure. These high-impact subscription programs can be launched and optimized anywhere on a merchant site – in a fraction of the time, cost and effort.  Read article

ReStockIt.com Uses OrderGroove to Boost B2B Customer Experience

Palm Desert, CA – February 23, 2011 – OrderGroove, a pioneer in subscription programs that deliver increases in customer retention and purchase frequency, today announced that ReStockIt.com, a leading online retailer offering supplies for small businesses and restaurants, is the first office supplies retailer to introduce a subscription program that makes re-ordering products quick, easy and convenient for customers. Read article

ReStockIt.com Uses OrderGroove to Boost B2B Customer Experience and Drive Sales via Subscriptions

PALM DESERT, Calilf.–(BUSINESS WIRE)–eTail West – OrderGroove, a pioneer in subscription programs that deliver increases in customer retention and purchase frequency, today announced that ReStockIt.com, a leading online retailer offering supplies for small businesses and restaurants, is the first office supplies retailer to introduce a subscription program that makes re-ordering products quick, easy and convenient for customers. Branded “ReStocker” and leveraging OrderGroove’s RetentionEngineTM Subscription Platform, ReStockIt.com now offers customers the opportunity to receive their preferred products on a regular basis by turning any purchase into an easily-managed subscription. The company’s small business customers have quickly embraced the new ReStocker Auto Delivery capabilities, easing the burden on business owners and office managers while providing ReStockIt.com with a proven way to boost their business through an increase in customer retention and sales. Read article

Spencer Forrest uses online subscription campaign for hair-raising results

Spencer Forrest, a provider of hair-loss treatments, wanted to keep customers happy, and encourage them to become repeat buyers. Shoppers who sign up for regular deliveries of the company’s hair-thickening Toppik products, or its baldness-concealing Couvre line, spent an average of $802 on Spencer Forrest products over the past three years. Regular customers who were not members of any program spent only $302, said the company. Consumers who signed up for the company’s program continued ordering for an average of 28 months, compared to an average of 14 months for non-subscribers. Read article

OrderGroove Welcomes Professor Peter Fader to Board of Advisors

NEW YORK–(BUSINESS WIRE)–OrderGroove, a pioneer in continuity programs that deliver real value to consumers and retailers, today announced that noted marketing researcher and expert Peter Fader has joined the company’s Board of Advisors. Professor Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School at the University of Pennsylvania and is widely regarded as a leading authority on customer retention and customer lifetime value. In his role as Advisor, he will provide ongoing strategic guidance and help OrderGroove develop innovative tools that empower retailers to more effectively measure, benchmark and optimize continuity programs, as well as build new ROI models. Read article

Solution Spotlight: OrderGroove Provides Subscription-Based Tools To Enhance Online Loyalty

OrderGroove’s technology is designed to allow retailers to tap the power of convenience to turn new and existing customers into repeat buyers — with the ultimate goal of increasing sales, building customer retention, maximizing lifetime value and slashing customer defection rates. Read article

Online-only retailer FiltersFast boosts customer retention by selling subscriptions

Given that consumers are regularly in the need for water and air filters, online-only filter retailer Filters Fast LLC has long known that key to customer retention is reminding consumers that it’s time to change their filters.

“It’s hard to remember to buy and change your filters—it’s not the first thing you think of,” says Ray Scardigno, Filters Fast president. Read article

OrderGroove Launches RetentionEngine Platform to Drive Sales Through Subscriptions

OrderGroove, a pioneer in continuity programs that deliver real value to consumers and retailers, today unveiled its RetentionEngineTM Platform, a revolutionary new SaaS-based subscription solution that allows online retailers to successfully compete on convenience to lock in customers, drive repeat purchases and increase the frequency of those purchases. Through the RetentionEngine Platform, retailers can now easily offer shoppers the opportunity to turn any purchase into a subscription or club that the customer has complete control over and that is managed within a shopper’s existing account. By focusing on retention and sustained customer value as the areas where margins are made, OrderGroove is able to significantly boost revenue and simultaneously increase cost savings for retailers who are struggling to get more out of the billions they spend on customer acquisition (search, social, mobile) each year. Read article